Route Sales Representative (RSR) [10 / 24 / 2025]...

Company Overview

Headquartered in Glen Mills, Pennsylvania, New Carbon Company dba Golden Waffles is the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. The Company provides a comprehensive turnkey waffle program consisting of mixes, toppings, and flavorings along with waffle iron equipment and related maintenance to over 40,000 customer locations throughout North America and the rest of the world. The Company's renowned irons and mixes have been used in leading restaurants, hotels, colleges, corporate environments, and theme parks for over 85 years.

As a complete B2B2C solution provider for the waffle category, the Company enables customers the ability to offer their guests a consistently high-quality, delicious product at high margins without the typical obstacles associated with serving waffles. Golden Waffles’ well-established geographic footprint provides coast to coast coverage in the U.S. and a global distribution partner network that can service customers across the U.S. and in ~45 countries.

Golden Waffles employs ~270 associates with a geographically dispersed route delivery team of ~115. Over 80 distribution centers are located across the United States along with a waffle iron manufacturing and refurbishment center in South Bend, Indiana to ensure prompt distribution to all customers.

Job Summary

Route Sales Representatives at Golden Waffles are the face of our brand, delivering high-quality waffle products directly to our valued customers. This position plays a crucial role in driving sales growth by managing an assigned route, building strong customer relationships, and expanding our presence within the assigned territory. This position requires a motivated, self-starting individual who thrives in a fast-paced environment and enjoys both sales and logistics.

Essential Duties and Responsibilities

Sales & Customer Growth :

• Develop and maintain strong relationships with existing customers to increase product sales and order consistency.
• Identify and secure new business opportunities within the assigned territory to expand market share.
• Promote new products and upsell additional offerings to maximize revenue per customer.
• Execute strategic sales plans to meet and exceed monthly, quarterly, and annual sales targets.
• Educate customers on product offerings, pricing, promotions, and merchandising strategies to optimize sales potential.

Route & Territory Management :

Operations & Compliance :

Position Requirements

Required Experience / Education

Required Skills