Marketing Manager, OEM and Technology Channel

Job Title

Marketing Manager, OEM and Technology Channel

Job ID

2094

Location

Sioux Falls, SD, US

Job Type

Full Time

Working Mode

Hybrid

About Us

Innovation. Sustainability. Productivity. This is how we are breaking new ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, youre in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. Collaboration is key, so everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

CNH is seeking a Marketing Manager, OEM and Technology Channel to lead strategic marketing efforts for the Raven brand and support our network of technology partners and equipment manufacturers. Youll collaborate with internal teams and external partners to develop integrated campaigns, promotional programs, co-op programs, and event activations that resonate with the tech distribution channel.

Youll analyze performance, manage budgets, and provide insights that guide future marketing investments and product positioning. Youll also collaborate across global teams to position emerging technologies like autonomy and cloud solutions to ensure consistent brand alignment across CNHs commercial portfolio. If youre passionate about agriculture, technology, and building strong partner relationships through strategic marketing, this is your opportunity to lead and make a difference.

Key Responsibilities

Lead marketing and brand strategy for the OEM and technology distribution channels, including the Raven brand, aligning with business unit goals to promote brand and products.

Develop and manage co-op programs, promotional programs, campaigns, sponsorships, and event initiatives for the OEM and technology distribution channels; provide insights to improve KPIs.

Manage budget and track spend by channel and / or campaign.

Analyze market data and campaign performance to identify opportunities, optimize spend, and improve KPIs such as lead generation, brand awareness, and customer retention.

Provide marketing support to partners through webinars, toolkits, and in-person sessions.

Maintain proactive communication with internal and external stakeholders to ensure alignment and visibility of marketing initiatives.

Support product launch planning and execution, including messaging development and performance tracking that promote the OEM, technology distribution channels, and emerging technologies including autonomy and cloud solutions.

Collaborate cross-functionally to ensure consistent messaging and brand alignment across CNHs commercial brands and product portfolios.

Support New Product Introduction (NPI) success through strategic marketing planning, launch execution, performance tracking, and optimization across multiple concurrent projects.

Liaise for experiential marketing efforts, including trade shows, dealer events, and sponsorship activations that promote the OEM and technology distribution channels and emerging technologies.

Partner with global leadership to position emerging technologies for successful go-to-market execution and revenue generation.

Experience Required

Bachelors degree in Marketing, Advertising, Business, Journalism or related field, with knowledge of competitive practice, equipment capabilities, marketing techniques, business management, materials creation and current farming practices.

Minimum of 8+ years of experience working directly with an independent dealer or franchise network (B2B or B2C).

Preferred Qualifications

Experience in marketing, preferably with exposure to agriculture or B2B / B2C technology.

Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

Experience with precision agriculture technologies or the ag equipment industry is a strong plus.

Occasional travel (

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

We empower employees to grow their careers and help build a better future. Benefits include :

Flexible work arrangements

Savings & Retirement benefits

Tuition reimbursement

Parental leave

Adoption assistance

Fertility & Family building support

Employee Assistance Programs

Charitable contribution matching and Volunteer Time Off

Click here to learn more about our benefits offerings! (US only)

EEO and Accessibility

US applicants : CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal Know Your Rights poster here. CNH Industrial participates in E-Verify and will provide the Form I-9 information to confirm work authorization.

Canada applicants : CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.

Nearest Major Market :

Sioux Falls

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