Sr. Lead, Brand & Integrated Marketing, DesignShop

Sr. Lead, Brand & Integrated Marketing, DesignShop

DesignShop is seeking a Sr. Lead of Brand & Integrated Marketing to play a critical role in establishing and growing our brand from its earliest stages. Launched in January 2025, DesignShop is transforming home renovation as the go-to platform that helps renovators quickly and easily find the perfect materials—moving from inspiration to action, hassle-free. Backed by Material Bank, DesignShop brings the same innovation to residential renovation.

You will lead integrated marketing, including creative and content strategy, affiliate and influencer programs, and own brand channels such as TV, CTV and Direct Mail. You’ll manage and own relationships with agency partners end-to-end, responsible for campaigns that build awareness, drive customer acquisition, and support long-term growth.

What you’ll do :

• Content & Campaign Leadership : Own and manage the integrated content and campaign calendar across all channels, ensuring alignment with business goals and brand priorities.
• Lead cross-functional collaboration with internal teams and external partners to deliver compelling, high-quality content that resonates with target audiences.
• Use performance metrics and market insights to continually optimize campaigns and refine strategies.
• Creative Strategy & Oversight : Lead agency and partner relationships, provide clear briefs, actionable feedback, and brand direction to ensure all creative output is on-strategy and on-brand.
• Manage timelines, budgets, and deliverables to ensure high-quality execution within scope.
• Leverage customer insights and performance data to evolve creative approaches, channels, and partnerships for stronger ROI.
• Anticipate and interpret consumer and industry trends to keep DesignShop relevant and differentiated.
• Marketing Channel Ownership : Oversee affiliate, influencer, and brand marketing programs, managing both direct reports and agency support.
• Develop and execute strategies across key brand-building channels, including TV / CTV, Direct Mail, and emerging platforms.
• Build and nurture relationships with partners, influencers, and affiliates to expand reach, credibility, and advocacy.
• Monitor campaign effectiveness and use data to optimize tactics for measurable brand and business impact.
• Brand Stewardship & Advocacy : Ensure consistent brand expression across all marketing touchpoints, safeguarding a cohesive and recognizable identity.
• Champion the voice of the customer, using insights to strengthen brand storytelling and customer connection.
• Drive innovation in brand marketing by staying current with industry best practices and exploring new opportunities for engagement.

What you’ll bring :

What you’ll get from us :

About Material Bank : Material Bank is the world’s largest material marketplace for the architecture and design industry, providing the fastest and most powerful way to search and sample materials. We connect design professionals to hundreds of manufacturers through brand discovery, engagement, and material sampling. Our database and robotic distribution enable members to order samples until midnight (ET) to be delivered free of charge anywhere in the US, in one box, by 10 : 30 AM the next morning.

Material Bank is an equal opportunity employer. We value diversity, and all applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status or other protected status under applicable law.

Connect with us and discover your career at Material Bank.

Boston, MA (various postings and salary ranges shown on site).

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