Manager, Analytics and Performance

Manager, Digital Marketing Analytics & Performance Planner

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home decor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

The Manager, Digital Marketing Analytics & Performance Planner will play a critical role in Kate Spade's customer centricity efforts. This position is responsible for the creation of actionable marketing insights, channel forecasting, reporting and measurement. The goal of these activities is to advance the company's knowledge of the consumer journey and quantify the impact of marketing efforts. This role blends analytical rigor with strategic planning to drive measurable growth, improve ROI, and inform marketing decisions through actionable insights.

The ideal candidate will possess a balance of technical skills, curiosity, and proficiency in data visualization. They will help solve business problems, examining results to identify patterns and insights within structured and unstructured data. They will propose analytical strategies and solutions that challenge and expand the thinking of the entire team.

The successful individual will leverage their proficiency in marketing data analytics to :

• Monitor and analyze performance metrics across owned, earned & paid digital marketing channels, including paid search, display, paid social, and email marketing.
• Prepare & deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies, and consolidate into a clear, consistent, and easily digestible view.
• Collaborate with Tapestry partners to build and maintain dashboards and reporting tools using platforms like Google Analytics, GA4, Tableau, or similar.
• Apply predictive modeling and machine learning techniques to forecast marketing outcomes.
• Collaborate with cross-functional internal & external partners to strategically apply learnings to media activations, including recommendations for shifts in spend levels across creatives, partners / platforms optimizations, channels and / or time period adjustments.
• Leverage a strong understanding of customer segmentation & analytics in order to identify opportunities in our media mix and audience targeting, in partnership with Customer Analytics Manager.

Forecast Planning & Testing :

Data Management & Insights :

Team & Vendor Collaboration :

The accomplished individual will possess :

Our Competencies for All Employees :

Our Competencies for All People Managers :

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.

Work Setup : HYBRID

BASE PAY RANGE $95,000.00 TO $110,000.00 Annually

Here are some of the benefits that we offer : Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and