Customer Marketing Manager

Purpose of the Role

The Customer Marketing Manager is responsible for developing and executing customer-focused marketing strategies and programs that increase product visibility, drive shopper demand, and strengthen brand performance across retail and distribution channels. This role serves as the link between sales and marketing to ensure that brand initiatives translate into measurable results and business growth.

Key Responsibilities

• Design and implement customer marketing strategies by brand, channel, and account to support overall business goals.
• Analyze market trends, competitive activity, and customer data to identify opportunities and make data-driven recommendations.
• Collaborate with sales teams to develop tailored marketing plans for key clients and channels.
• Coordinate the creation and execution of trade promotions, product launches, and brand activations.
• Manage marketing budgets and ensure efficient allocation of trade spend and promotional investments.
• Develop reports and presentations to evaluate the effectiveness of campaigns (ROI, sales lift, penetration, etc.).
• Partner with suppliers, agencies, and internal teams to develop in-store materials, promotional tools, and POS displays.
• Monitor product performance and provide feedback to management to optimize marketing strategies.
• Support forecasting processes by aligning marketing activities with sales and supply chain planning.
• Maintain alignment between brand strategy and trade execution to ensure consistent messaging across channels.

Required Knowledge, Skills, and Abilities