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Associate Director, Patient Marketing

Associate Director, Patient Marketing

MediabistroBoston, MA, United States
4 days ago
Job type
  • Full-time
Job description

Base pay range

$150,000.00 / yr - $190,000.00 / yr

About the Company

The company is an innovative biopharmaceutical organization within Greater Boston's biotech hub. For over 20 years, they have been focused in ophthalmology, developing therapies for retinal diseases.

Role Overview

They are seeking an Associate Director, Patient Marketing, to lead the launch of their product. This role will drive patient marketing initiatives—including DTC strategy, media planning, content creation, and performance analysis—aligned with brand goals. The position collaborates cross-functionally with teams such as Patient Advocacy, Sales, Communications, Market Access, Medical, and PRC, as well as external partners.

Job Requirements

  • Execute a comprehensive patient engagement and education plan for both the disease and the product
  • Utilize print, digital, social, and other channels for a seamless, personalized experience
  • Own and apply a deep understanding of the patient journey
  • Leverage patient insights to develop supportive, empowering engagement tactics
  • Ensure alignment with overall brand strategy and eyecare professional (ECP) initiatives
  • Collaborate with the ECP brand lead to integrate the patient perspective
  • Oversee development and management of patient-facing digital assets
  • Includes websites, banner ads, apps, etc., ensuring they are informative, accessible, and engaging
  • Use marketing expertise to build and engage a MacTel community
  • Focus on social media and other digital platforms
  • Lead patient ambassador programs and patient-centered events
  • Monitor engagement and performance metrics
  • Use insights to optimize strategies and allocate resources effectively
  • Manage program budgets, vendor contracts, and project timelines
  • Ensure delivery within the agreed scope, budget, and deadlines

Education & Experience

  • Bachelor's degree required
  • Minimum 4 years of product marketing experience
  • At least 3 years in pharmaceutical marketing, promotions, or relevant commercial roles (e.g., Sales, Marketing, Market Access)

    • Requirements

  • Proactive, creative, and entrepreneurial mindset
  • Preferred : Experience in rare diseases or ophthalmology
  • Proven success in multichannel campaign development and execution
  • Strong analytical skills with the ability to synthesize market and scientific data into actionable insights
  • Demonstrated ability to build innovative strategies
  • Effective cross-functional collaborator in a matrixed, fast-paced environment
  • Especially with Medical Affairs and Sales teams
  • Excellent project and budget management skills
  • Experience managing multiple vendors and agency partners

    • Salary and Benefits

  • Competitive salary ranging from $150,000 to $190,000

    • Application Process

    Interested candidates who meet the qualifications are encouraged to apply. Please ensure your resume highlights your relevant experience.

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    Associate Director Marketing • Boston, MA, United States

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