Job Description
Job Description
Position Title : Social Media Specialist
Department : Compliance and System Security
Job Purpose : The Social Media Specialist manages internal and external communication and collateral that promotes PCBS’ mission, vision, and values. In this role, this person will play a key role in developing, implementing and optimizing social media strategies on Facebook, Instagram, LinkedIn, X and YouTube.
Evaluated By : Business Development & Marketing Manager
Supervision Given : None
Classification : Non-Exempt
Qualifications :
- Bachelor's degree or equivalent experience in marketing, communications, or a related field.
- Bilingual preferred (Spanish, ASL)
- Experience with Meta Business Suite; and a solid understanding of social media platforms (Facebook, Instagram, X, YouTube, LinkedIn, etc.), including their algorithms, and hands-on experience managing corporate social media accounts.
- Knowledgeable of human services and / or developmental disability services
- Passion for the mission of PCBS and for empowering individuals with developmental disabilities.
- Experience managing a Google Ads account.
- Proficiency in creative suite applications like Adobe Creative Suite and Canva required.
- Must Possess, maintain, and operate a personal electronic device for the purpose of communication, two-factor authentication, and tracking hours worked.
Essential Functions :
Promotes the PCBS Mission
Embodies the PCBS Vision, Mission, and Values StatementsEmpathy, respect and a commitment to inclusion and belonging.Creativity, initiative, and proactive mindsetDevelop and execute a social media strategy aligned with PCBS’s mission, vision and values.Supports a Person-Centered philosophy.Knowledge, Skills & Abilities
Ability to perform work accurately and completely, and in a timely mannerStrong interpersonal and collaboration skills; comfortable engaging with diverse stakeholders including individuals with developmental disabilities, families, staff, partners and community members.Knowledge of best practices in social media for human services, and a willingness to stay current with trends and algorithm changes.Advanced communication skills, verbal and writtenExcellent writing, editing, and storytelling skills, with a strong command of grammar and tone.Ability to work on several projects at a time and to easily shift gears, listen and adapt to changing needsStrong project management skills with the ability to manage tasks and due dates accordingly and to work collaboratively with teammates on projectsUnderstanding of accessibility and inclusive communication practices.Advanced presentation skillsIntermediate proficiency in MS OfficeAdvanced proficiency in Google AnalyticsKnowledge of Google Search Console, Google Ad Words, and Google Tag ManagerProficiency in multimedia content creation, including graphic design, photography and videoStrong creative problem-solving skillsProvides Marketing and Communication
Provide input, opinion, and solutions as a team member of the PCBS Marketing Team.Create and curate high-quality (e.g. graphics, photos, stories, posts) that highlights PCBS programs, services, community partnerships, client stories, recruitment initiatives, events, advocacy efforts and milestones.Manage the day-to-day operations of social media channels : scheduling posts, monitoring comments and messages, responding in a timely manner, and maintaining a consistent voice and brand style.Ensure all communications are accessible (e.g., alt text for images, captioning videos) and comply with relevant legal / privacy guidelines (including for individuals with disabilities).Maintain a content calendar, ensure timely publishing, and coordinate paid social media campaigns where applicable.Partners in the development and distribution of multimedia content related to PCBS.Coordinates photography and videography assignments.Assists with creating the agency’s Newsletter.Supports internal communication for the company SharePoint site.Facilitates Mobile Neuro Diverse City (NDC) eventsEnsures compliance with HIPAA regulations, including PHI and ePHI.Secondary Functions :
Attends all meetings and agency functions as required.Performs all other duties assigned by Supervisor.Physical Requirements / Working Conditions :
Job demands include extended periods of sitting with some periods of standing and walking.Will occasionally require lifting up to 25 pounds, kneeling, stooping, crouching, or bending as appropriate.Will require periods of driving agency vehicles.Office based role with noise from persons served, office machines, and telephones.Will have a substantial use of computers and / or other devices and screens.May be exposed to bloodborne pathogens, infectious diseases, and parasites.