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Social Media Specialist
Social Media SpecialistPlatte County Board of Services • Kansas City, MO, US
Social Media Specialist

Social Media Specialist

Platte County Board of Services • Kansas City, MO, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Job Description

Position Title : Social Media Specialist

Department : Compliance and System Security

Job Purpose : The Social Media Specialist manages internal and external communication and collateral that promotes PCBS’ mission, vision, and values. In this role, this person will play a key role in developing, implementing and optimizing social media strategies on Facebook, Instagram, LinkedIn, X and YouTube.

Evaluated By : Business Development & Marketing Manager

Supervision Given : None

Classification : Non-Exempt

Qualifications :

  • Bachelor's degree or equivalent experience in marketing, communications, or a related field.
  • Bilingual preferred (Spanish, ASL)
  • Experience with Meta Business Suite; and a solid understanding of social media platforms (Facebook, Instagram, X, YouTube, LinkedIn, etc.), including their algorithms, and hands-on experience managing corporate social media accounts.
  • Knowledgeable of human services and / or developmental disability services
  • Passion for the mission of PCBS and for empowering individuals with developmental disabilities.
  • Experience managing a Google Ads account.
  • Proficiency in creative suite applications like Adobe Creative Suite and Canva required.
  • Must Possess, maintain, and operate a personal electronic device for the purpose of communication, two-factor authentication, and tracking hours worked.

Essential Functions :

Promotes the PCBS Mission

  • Embodies the PCBS Vision, Mission, and Values Statements
  • Empathy, respect and a commitment to inclusion and belonging.
  • Creativity, initiative, and proactive mindset
  • Develop and execute a social media strategy aligned with PCBS’s mission, vision and values.
  • Supports a Person-Centered philosophy.
  • Knowledge, Skills & Abilities

  • Ability to perform work accurately and completely, and in a timely manner
  • Strong interpersonal and collaboration skills; comfortable engaging with diverse stakeholders including individuals with developmental disabilities, families, staff, partners and community members.
  • Knowledge of best practices in social media for human services, and a willingness to stay current with trends and algorithm changes.
  • Advanced communication skills, verbal and written
  • Excellent writing, editing, and storytelling skills, with a strong command of grammar and tone.
  • Ability to work on several projects at a time and to easily shift gears, listen and adapt to changing needs
  • Strong project management skills with the ability to manage tasks and due dates accordingly and to work collaboratively with teammates on projects
  • Understanding of accessibility and inclusive communication practices.
  • Advanced presentation skills
  • Intermediate proficiency in MS Office
  • Advanced proficiency in Google Analytics
  • Knowledge of Google Search Console, Google Ad Words, and Google Tag Manager
  • Proficiency in multimedia content creation, including graphic design, photography and video
  • Strong creative problem-solving skills
  • Provides Marketing and Communication

  • Provide input, opinion, and solutions as a team member of the PCBS Marketing Team.
  • Create and curate high-quality (e.g. graphics, photos, stories, posts) that highlights PCBS programs, services, community partnerships, client stories, recruitment initiatives, events, advocacy efforts and milestones.
  • Manage the day-to-day operations of social media channels : scheduling posts, monitoring comments and messages, responding in a timely manner, and maintaining a consistent voice and brand style.
  • Ensure all communications are accessible (e.g., alt text for images, captioning videos) and comply with relevant legal / privacy guidelines (including for individuals with disabilities).
  • Maintain a content calendar, ensure timely publishing, and coordinate paid social media campaigns where applicable.
  • Partners in the development and distribution of multimedia content related to PCBS.
  • Coordinates photography and videography assignments.
  • Assists with creating the agency’s Newsletter.
  • Supports internal communication for the company SharePoint site.
  • Facilitates Mobile Neuro Diverse City (NDC) events
  • Ensures compliance with HIPAA regulations, including PHI and ePHI.
  • Secondary Functions :

  • Attends all meetings and agency functions as required.
  • Performs all other duties assigned by Supervisor.
  • Physical Requirements / Working Conditions :

  • Job demands include extended periods of sitting with some periods of standing and walking.
  • Will occasionally require lifting up to 25 pounds, kneeling, stooping, crouching, or bending as appropriate.
  • Will require periods of driving agency vehicles.
  • Office based role with noise from persons served, office machines, and telephones.
  • Will have a substantial use of computers and / or other devices and screens.
  • May be exposed to bloodborne pathogens, infectious diseases, and parasites.
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    Social Media Specialist • Kansas City, MO, US

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