Sr. Manager, Digital Marketing

Job Description

Job Description

Responsibilities :

• Own, manage, and optimize all paid acquisition channels, including but not limited to : PPC, social media ads, display ads, streaming and programmatic media, and retargeting.
• Allocate budget strategically across channels to maximize CAC.
• Solely own the visit-to-lead conversion rate, ensuring consistent growth.
• Implement and innovate landing page designs through rapid A / B testing and iterative optimization processes.
• Deploy persuasive CTAs, lead-gen content, and other conversion tools to transform visitors into potential leads.
• Assess and leverage emerging paid channels or tactics that can further boost acquisition and profitability.
• Ensure scalability of successful campaigns and tactics without compromising ROI.
• Use advanced analytics tools to dive deep into the performance metrics of every campaign.
• Continuously measure and evaluate channel KPIs, using insights to pivot strategies or invest more deeply.
• Work closely with digital product and content team to ensure landing pages are compelling, functional, and conversion-focused.

Skills & Experience Required :