Events Coordinator - Automotive

Events Coordinator - Automotive

The KPA Events Coordinator will play a pivotal role in managing tradeshows, regional events, and customer conferences to engage with KPA customers and prospects and drive growth in our automotive and adjacent market segments. This role is responsible for end-to-end event management including creating engaging pre-promotion event campaigns, preparing and managing event timelines, coordinating logistics, managing vendors, aligning and communicating with sales, manage event staff and report on results. Strong organizational, project management, and interpersonal skills are a must as we work together to build KPA's brand in the market and grow sales pipeline while delivering exceptional event experiences.

Key Responsibilities :

• Execute events and tradeshows to generate qualified pipeline and brand awareness
• Create and produce comprehensive event campaigns via email, social media, advertising channels and more
• Utilize project management software (ClickUp) to prepare, manage, track and complete event timelines and logistics
• Order key components for tradeshow booths from vendors including electricity, internet, lead scanner, booth furniture, shipping etc.
• Prepare and manage tradeshow booth staff on booth expectations, logistics and need to know details
• Coordinate and manage the printing of collateral to support our tradeshow presence
• Evaluate metrics to monitor event campaign performance and sales follow up
• Utilize HubSpot, Salesforce and Canva to perform event operations and produce event campaigns
• Help calculate event costs and track ROI
• Assist the Marketing Team with periodic webinars and additional operational duties, as assigned

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