Demand Generation Lead, SMB

Demand Generation Lead, SMB

As Pilot's Growth Marketing Lead, SMB, you will play a pivotal role in accelerating our revenue growth to help us scale to $100M in annual revenue. Your charter will be to lead the creation and implementation of growth programs and strategies that will grow and accelerate qualified pipeline and closed revenue in the Growing Small Business vertical (our largest vertical).

We are looking for a non-traditional marketer - someone who might not come from a typical marketing background, but has a sharp strategic mind, a data-driven approach, and a wildly creative streak. You might have been a previous startup founder, a management consultant, or just wrapped up your MBA. What matters most is that you know how to identify growth levers, think in systems, and executive innovate and creative strategies for SMBs that drive results.

You will own end-to-end demand generation for SMBs - from strategy to execution - with the freedom to break playbooks, test bold ideas, and build scalable programs that fuel pipeline and revenue growth. This is not a "keep the lights on" role. This is a "redefine how we grow" role.

This is a hybrid position with the expectation to work in the San Francisco or Nashville office on Monday, Tuesday, and Thursday.

Key Responsibilities

Demand Generation Strategy Development :

• Develop and execute on a comprehensive demand generation strategy in the Growing SMB Vertical that supports our growth goals.
• Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives.

Cross-functional Collaboration :

Campaign Planning and Execution :

Content Development to Support Demand Generation :

Lead Generation and Nurture :

About You :

Join us at Pilot and help build a marketing machine that drives sustainable and scalable revenue growth. Your expertise and dedication will be key in shaping our entire GTM function and contributing to Pilot's overall success.

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 2,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion.

We invest in our employees' development and happiness because our employees are the keys to our success and ensuring happy customers. The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox). Flexible vacation / time-off policy. All federal holidays are observed. Competitive benefits package including wellness benefits. Parental leave for birthing or non-birthing parents 100% pay for 12 weeks. 401(k) plan.

The base pay range target for the role seniority described in this job description is $159,000 - $215,000 in San Francisco, CA. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.

Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.