Digital Marketing Intern ($15.00 Hourly)

Overview

At Beech Acres Parenting Center, we uncover the natural gifts of children by unleashing the power of parents and caregivers. As a contemporary parenting center, BAPC serves over 17,000 people annually through a wide range of services including foster care & adoption, kinship care, behavioral health support in schools, parent coaching in pediatric offices and more. All of our programs are founded in our Natural Strength Parenting™ framework which enables parents to unlock their own potential by building on their unique strengths.

We're a spirited team that believes in having fun and making an impact in our community!

Responsibilities

Beech Acres Parenting Center ("The Beech" as we like to call it!) has a current need for an Intern to support our Marketing team!

We are seeking a highly motivated, energetic, and creative Digital Marketing Intern for the Spring semester who has a passion for social media, google advertising, and innovative online communication strategies. You will have the opportunity to gain hands-on execution and planning experience working in a dynamic nonprofit environment tied to helping every child reach their endless potential.

5-10 hrs./week @ $15.00 per hour, mixed remote and on-location as needed (flexed to accommodate school schedule).

Responsibilities

Social Media Management

• Work with social media team to develop customer outreach strategy across FB, LI, IG, X, and potentially TikTok, with a focus on our 2024 175th year celebration where we are showcasing Cincinnati familial “Love Stories.”
• Use Canva and Hootsuite to create and distribute impactful multimedia branded content for posting across all channels, focusing on shareability and engagement.
• Identify potential influencer strategies and help build and execute influencer plans.
• Get to know our internal program/Development teams and collaborate with our PR consultant to identify newsworthy opportunities. Attend key events, when possible, to take photos and gather quotes to supplement posts.
• Monitor social media channels for trends, customer feedback, and tactical opportunities to build core Beach Acres businesses.

Paid Digital Advertising

• Working with the marketing team, identify optimal strategy for maximizing conversion click through rates tied to our monthly investments in google and/or other social media paid advertising.
• Monitor and analyze digital marketing metrics via Google Analytics, with a focus on key performance indicators.

Search Engine Optimization (SEO)

• Work with web development team as we refresh our current website, with a focus on optimizing website content, meta tags, and other on-page elements.
• Conduct keyword research and analysis to identify opportunities for improvement across our target audiences.

Qualifications

QUALIFICATIONS

• At least six months experience in social media marketing posting content across multiple channels, with the curiosity, passion, and growth mindset to continuously evolve your skills and deliver exceptional results.
• A keen eye for design and branding, plus some familiarity with multi-media production, including video and animations. Knowledge of graphic design tools (such as Adobe Creative Suite, Canva, or PowerPoint) is a plus.
• Strong writing skills and attention to detail.
• Basic understanding of SEO principles, with a willingness to learn.
• Either hands-on or in-school familiarity with digital advertising best practices and Google Analytics.

Beech Acres is an Equal Opportunity Employer

BAPC provides equal employment opportunities (“EEO”) to all persons, consistent with applicable federal, state and local equal employment opportunity laws prohibiting discrimination based on race, sex, pregnancy, sexual orientation, gender identity, age, disability, genetic information, religion, ancestry, military or veteran status, color, national origin, or any other applicable statutorily protected group status under local, state, or federal law. This applies to all phases of the employment relationship including recruitment, hiring, compensation, advancement, and discipline.

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