Product Marketing Manager

Product Marketing Manager

Are you ready to lead the charge in revolutionizing the outdoor power market? As a Product Marketing Manager for the Gravely brand, you will be at the forefront of shaping and executing innovative product strategies through the entire life cycle. You will play a pivotal role in transforming our bold brand vision into industry-leading products, seamlessly connecting market insights, engineering excellence, and the Gravely legacy. Each product launch will showcase our relentless dedication to excellence, quality, and durability, all while addressing the real-world challenges faced by our customers. Join us in driving the future of outdoor power!

The Day To Day...

• Conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning
• Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction
• Lead cross-functional teams to develop and communicate a 5-year product roadmap, collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches
• Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring products meet market demands and exceed customer expectations
• Develop and execute product launch plans and implement go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams
• Collaborate with sales and finance team to set product pricing strategies and promotional executions
• Support industry trade shows, customer experience events, and other key corporate events, activities and initiatives
• Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement
• Develop all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products

The Qualifications...

About AriensCo

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success. Our employees' quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include :

EEO Statement

The concept of diversity is important to us at AriensCo. That's why we've created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat. AriensCo is an Equal Employment Opportunity (EEO) employer and steadfastly committed to hiring and selecting the most qualified candidate for any open position. It is the policy of AriensCo to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best qualified talent, foster productive teamwork, and expand our business opportunities.