Sr. Manager, Product Marketing

Sr. Product Marketing Manager for the Gravely Brand

At AriensCo, we build more than exceptional products we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities. Our environment? We're corporate, without being "corporate." Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you'll always have the freedom to create and contribute. Our company vision is "Passionate People, Astounded Customers." Quite simply : it revolves around people Speaking of people, you're not just employee #1,762 to us. You're family and your role is invaluable. Without exceptional people, we can't continue to produce the amazing products we're known for around the world. Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.

Are you ready to lead the charge in revolutionizing the outdoor power market? As a Sr. Product Marketing Manager for the Gravely brand, you will be at the forefront of shaping and executing innovative product strategies through the entire life cycle. You will play a pivotal role in transforming our bold brand vision into industry-leading products, seamlessly connecting market insights, engineering excellence, and the Gravely legacy. Each product launch will showcase our relentless dedication to excellence, quality, and durability, all while addressing the real-world challenges faced by our customers. Join us in driving the future of outdoor power!

The Day To Day...

• Lead the development and implementation of product strategies that align with the overall business objectives and market opportunities, ensuring each product launch contributes to our long-term vision
• Scope and conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning
• Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction
• Lead cross-functional teams to develop and communicate a 5-year product roadmap, collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches
• Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring products meet market demands and exceed customer expectations
• Lead product launch plans and implement go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams. Engage in the global Sales Inventory Operations Planning (SIOP) process, with primary responsibility for annual sales and inventory projections, as well as model line-up transition planning and execution as appropriate. Monitor and analyze retail sales, distributor order activity, and field inventory position.
• Monitor competitive product activity and develop competitive product comparisons. Collaborate with sales and finance team to set product pricing strategies and promotional executions.
• Support industry trade shows, customer experience events, and other key corporate events, activities and initiatives. Plan and deliver product sales training, including participation in live training events and recorded product webinars. Develop content for sales training tools and marketing collateral materials.
• Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement
• Develop all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products.

The Qualifications...

About AriensCo

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success. Our employees' quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include :

EEO Statement

The concept of diversity is important to us at AriensCo. That's why we've created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.

AriensCo is an Equal Employment Opportunity (EEO) employer and steadfastly committed to hiring and selecting the most qualified candidate for any open position. It is the policy of AriensCo to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best qualified talent, foster productive teamwork, and expand our business opportunities.