VP of Digital Content

Job Description

Job Description

We’re looking for a strategic, hands-on VP of Editorial Content to lead this transformation. You’ll shape our editorial vision, scale multi-format content, and build a brand that resonates with health care professionals. Our client is looking to build platform that informs, entertains and connects with their audience. Candidates must have HCP audience experience.

Responsibilities :

• Define and execute a bold, differentiated editorial strategy aligned with our brand and audience goals.
• Lead and mentor a lean team of editors and freelancers, fostering creativity, accountability, and innovation.
• Launch and scale new content formats—podcasts, videos, explainers, quizzes, and more.
• Use data and insights to drive editorial decisions, optimize performance, and deepen engagement.
• Collaborate cross-functionally with product, marketing, and data science to align content with user needs and business goals.
• Champion the voice of the HCP audience, creating content that speaks to their professional and personal lives.
• 8+ years in content strategy, editorial leadership, or digital publishing—in healthcare, health tech, or wellness media.
• 4+ years managing editorial teams and freelance networks.
• Proven success launching new content channels (e.g., podcasts, video series, interactive formats).
• Experience working with product and analytics teams to inform content direction.
• Deep understanding of Gen X and Millennial HCPs and how to reach them across platforms (LinkedIn, Reddit, Instagram, etc.).
• Prior experience in healthcare tech, physician networks, or mental health platforms.
• Must be comfortable wearing many hats.
• Strategic thinker with a strong editorial point of view.
• Omnichannel innovator who thrives on experimentation.