Consumer Sales Manager - Mid-Atlantic

Engagement Manager

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care. The purpose of the Engagement Manager position is to execute industry leading medical device B2C sales through the application of complex sales techniques to drive territory strategy to achieve yearly sales revenue targets. This position will support the Mid-Atlantic territory for Cochlear.

Key Responsibilities

• Candidate & Professional Partners : Engagement Managers are embedded in the territory sales strategies as the expert of Cochlear products to our candidates and professional partners. The Engagement Manager has demonstrated solutions to sell Cochlear's product portfolio through nurturing of candidates and product launches. Implement local consumer marketing and candidate nurture strategies aimed at growing the market for Cochlear implantable technology. Strategies include but are not limited to planning and execution of candidate growth events, developing strategic community relationships as well as consumer support for professional partners. Manage, develop and inspire mentoring volunteers. Provide candidate communication through a variety of vehicles; in person, virtual, email and / or phone. This communication may include explaining device features and functions and Cochlear services to drive brand choice. Report issues via the Cochlear complaint management system (Global issue form) and provide detailed description for B2B appropriate follow up and closure where appropriate.
• Sales Acumen : Demonstrate sales and business acumen with the ability to identify market opportunities, competitive positioning, knowledge of customer needs and generate sales and secure orders. The EM is beginning to achieve the target unit quota by establishing strong relationships with key people in the assigned territory geography (candidates, audiologists, surgeons, scheduling coordinators and volunteers). Ensures that all sales activities within the assigned territory are conducted in a manner that is fully compliant with Cochlear policy, laws and regulations. Maintains accurate documentation of all sales activities and customer interactions in compliance with Cochlear's policies to ensure leadership sales reporting and provide a seamless customer experience. Collaborates with B2B teammates to educate on products to develop strong relationships with schools, Deaf / Hard of Hearing schools / programs and non-programming audiologists. Executes sales and marketing initiatives, delivering the associated marketing messages so that the impact on the customer is successful and positive. The Engagement Manager, coordinates and provides candidate educational events, evaluation days and awareness events related to Cochlear devices. Collaborates with B2B and CPNTM to support growth initiatives in the territory. Provides market intelligence and competitive information that can be utilized in developing effective ways to approach current and potential customers. Maintains a professional image when representing Cochlear Americas.
• Business Acumen : Manages territory expenses to budget. Allocates appropriate company resources and planning to achieve territory sales success. Assists with developing and implementing quarterly strategic plans to achieve objectives. Submits territory information in a timely manner for the content of the territory month end report. Consistently uses all sales tools including, Salesforce, Miller Heiman purple sheets, Communication Pathway, Schedule Once, Ava and Show Pad in the management of the consumer sales territory.

Key Requirements