Sr. Director, Brand Innovation (Buldak)

Job Description

Job Description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary :

We’re seeking a Senior Director, Brand Innovation to lead the charge in transforming Buldak from a category disruptor into a multi-category powerhouse. This role will define the long-term innovation roadmap, translate consumer insights into breakthrough products, and deliver bold new experiences that fuel brand love and revenue growth.

Key Responsibilities :

Innovation Strategy : Build and own a 3–5 year category expansion pipeline, balancing brand equity, cultural relevance, and financial growth.

Product Development : Lead the end-to-end process from white space identification to launch, partnering with R&D, insights, supply chain, and sales.

Go-to-Market Leadership : Drive breakthrough launch strategies and 360°ree; campaigns that resonate with Gen Z and next-gen consumers.

Cross-Functional Leadership : Partner with global and local teams to align innovation priorities, secure retailer support, and deliver scalable growth.

Performance & Insights : Track results, manage budgets, and apply a test-and-learn mindset to accelerate success.

Requirements :

7–10 years in CPG brand management / innovation, with food & beverage strongly preferred.

Proven track record of scaling a brand from launch to $100M+ revenue.

Demonstrated success in category expansion and brand extensions.

P&L leader who thrives in fast-growth, high-energy environments.

Experience building Gen Z–focused brands with digital-first storytelling and cultural trend fluency preferred

Strong e-commerce and omni-channel experience, including DTC and retail media preferred

The base salary for this position is between $160,000.00 and $190,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical / dental / vision insurance, life insurance, PTO / FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer :

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.