Senior Director Marketing / VP Marketing

Senior Director Marketing / VP Marketing

The Senior Director of Marketing is responsible for the planning and execution of marketing strategies and tactics specifically designed for the hospital and private practice settings, focused primarily on Oncology and Nuclear Medicine specialties. Further, the role will be key in building and maintaining relationships with Oncology and Nuclear Medicine Key Opinion Leaders (KOL) diagnosing and treating prostate cancer. The Senior Director of Marketing will also need to understand the clinical data, patient journey, customer needs and significantly contribute to commercial cross-functional teams. This position will lead the promotional review of marketing tactics germane to the prostate cancer diagnostic.

Work Schedule : Monday - Friday 8am-5pm

Essential Functions

• Determine brand strategy, positioning, messaging, and corresponding promotional tactics.
• Drive business insights (through market research and competitive intelligence) that lead to a clear understanding of existing and future market dynamics.
• Develop and execute an integrated annual brand plan.
• Work with Commercial Operations in ROI measurement plan to assess impact of key tactics on sales growth.
• Optimize annual budgets and other resources.
• Foster strong partnerships with Sales leadership, Medical Affairs, Market Access, Regulatory and Legal to ensure aligned objectives.
• Ensure effective and compliant creation of brand resources by collaborating with the Medical, Legal, and Compliance Teams.
• Manage and attend key congresses and professional and patient meetings.
• Support sales organization including field travel.
• Must maintain operational compliance with US and international regulatory agencies and guidelines (i.e. FDA, EU, HC, TGA, PIC / S, ISO, USP, NRC, cGMP, etc.).

Requirements

Working Conditions :

Disclaimer : The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Equal Opportunity Employer : Curium is an equal opportunity employer and believes everyone deserves respect, dignity and equality. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.