Senior Director, Marketing and Communications, UW School of Medicine

Senior Marketing and Communications Director

UW Medicine Strategic Marketing and Communications has an outstanding opportunity for a Senior Marketing and Communications Director for the UW School of Medicine to join their team. At UW Medicine, we work to improve health for all people through excellence in clinical, research, and education and training programs. As the only comprehensive clinical, research, and learning health system in the five-state WWAMI (Washington, Wyoming, Alaska, Montana, Idaho) region, UW Medicine provides the most up-to-date care for each individual patient, leads one of the world's largest and most comprehensive medical research programs, and provides innovative learning programs for students, trainees, and practitioners in the health professions. UW Medicine's Strategic Marketing and Communications (SMC) team plays a unique and vital role in advancing UW Medicine's mission to improve the health of all people. We advance UW Medicine's mission by creating connections to the discoveries, knowledge, and care that improve people's lives. Our team is comprised of 50+ dedicated professionals who work across a variety of marketing and communications disciplines for both the health system and UW School of Medicine, including brand and marketing strategy, news and media relations, internal and crisis communications, web development, UX / DX strategies, social media, writing, and graphic design. Our success lies in our core values : respect, teamwork, creativity, continuous improvement, and focus on diversity, equity, and inclusion, that are reflected in all that we do.

POSITION PURPOSE

Reporting to the UW Medicine Chief Marketing and Communications Officer, the Senior Director of Marketing and Communications (Senior Director) serves as the principal marketing and communications leader for the University of Washington's School of Medicine (SoM). This leadership role is embedded within the centralized SMC team that serves both the SoM and the health system, ensuring unified strategy, messaging, and brand identity across the enterprise. The Senior Director will work closely with institutional leadership, faculty, and academic departments to advance the school's reputation in medical education, scientific research, and academic innovation. The ideal candidate brings a deep understanding of academic medicine and the ability to integrate messaging across educational, clinical, and research missions.

DUTIES AND RESPONSIBILITIES

Strategic Marketing and Communications Leadership (65%)

• Develop and lead a comprehensive marketing and communications plan and develop strategies to support the medical school's goals in education, research, recruitment, development, and faculty engagement.
• Act as a trusted advisor and subject matter expert to medical school leadership on all aspects of medical school messaging, both internally and externally.
• Oversee the planning and execution of integrated campaigns that elevate the school's visibility, engage prospective students and faculty, and highlight research and academic innovation.
• Oversee strategy and content development of key communications platforms for the SoM, including the website and intranet.
• Foster strong working relationships with SoM executive leadership, chairs, faculty and departmental and administrative staff to support coordinated communication efforts.
• Ensure alignment of messaging across digital platforms, print materials, and internal channels.
• Manage editorial strategy and oversee the development and distribution of compelling content that showcases faculty achievements, student success, research impact, and community outreach.
• Guide thought leadership opportunities and academic storytelling to enhance the school's national and global reputation.
• Lead internal communications strategies that support a connected and informed school of medicine community, fostering engagement across faculty, students, and staff.
• Serve as a key member of the centralized SMC team, helping align SoM communications with institutional and health system priorities.
• Collaborate closely with colleagues across the SMC teamincluding media relations, digital strategy, internal communications, and creative servicesto ensure coordinated execution of priorities.
• Partner with SMC brand and digital strategy teams to ensure brand consistency across medical school initiatives and external communications.
• Partner with SMC internal communications to align messaging with organizational updates, leadership communications, and institutional culture.
• Develop and implement a framework to better align decentralized SoM communications staff (departments, centers, etc.) to the SoM communication strategy and centralized marketing and communications team.
• Ultimately support and advance the mission of the SoM and UW Medicine.
• Related duties as assigned.

Team Management (35%)

MINIMUM REQUIREMENTS

ADDITIONAL REQUIREMENTS

DESIRED QUALIFICATIONS

Compensation, Benefits and Position Details

Pay Range Minimum : $170,004.00 annual

Pay Range Maximum : $180,000.00 annual

Other Compensation : Benefits :

For information about benefits for this position, visit https : / / www.washington.edu / jobs / benefits-for-uw-staff /

Shift : First Shift (United States of America)

Temporary or Regular? This is a regular position

FTE (Full-Time Equivalent) : 100.00%

Union / Bargaining Unit : Not Applicable

About the UW

Working at the University of Washington provides a unique opportunity to change lives on our campuses, in our state, and around the world. UW employees bring their boundless energy, creative problem-solving skills, and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth, and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits, and natural beauty.

Our Commitment

The University of Washington is proud to be an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu. Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.