Manager, Integrated Marketing

About Banana Republic

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us on the BR journey as we create what’s next.

About The Role

As the Manager of Product and Experience Marketing, you will play a key role in leading the development, planning, and execution of seasonal marketing strategies. Reporting to the Director of Integrated Marketing, you will help bring the Banana Republic brand and product campaigns to life across all consumer touchpoints. This pivotal role ensures the seasonal product assortment aligns seamlessly with our brand positioning. You will support initiatives that drive brand awareness, enhance product storytelling, and deepen the emotional connection consumers have with our brand.

What You\'ll Do

• Partner with Marketing leaders to help lead and influence the seasonal omni-channel marketing strategy; play a role in seasonal hindsighting and gather ongoing competitive insights to inform strategies and stay relevant
• Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends
• Assist in development of the seasonal omni product messages in partnership with product merchandising to bring to life Banana Republic’s premium product
• Maintain a close eye on the competition with regular deep dives and analysis that will ensure Banana Republic’s relevance in the marketplace
• Be a critical contributor to seasonal omni asset planning applying strong organizational skills and attention to detail
• Support GTM team and business critical marketing channels, including Homepage and Email
• Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars and roadmaps
• Work cross-functionally with vehicle teams to put together thoughtful, cohesive activation plans for Banana Republic’s brand and product campaigns
• Support on all BR’s strategic growth initiative workstreams

Who You Are

Benefits at Banana Republic

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World\'s Best Employers and one of the Best Employers for Diversity.

Salary Range : $114,900 - $152,200 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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