Anthropologie Search Marketing Manager

Search Marketing Manager

Anthropologie is hiring a Search Marketing Manager to lead search marketing activation strategy for Anthropologie Group brands. This role is highly cross-functional where teamwork, innovation, analysis and strategic thinking are critical aspects of this position's responsibilities. We are looking for a passionate Search Marketing Manager with expertise in both Paid and Organic Search.

You need to connect the dots between our business goals, macro business performance, customers, and our mission to encourage and inspire and our unique product assortment to drive growth. You will lead your team to collaborate closely with agency teams, creative leads, merchants, and ad tech stakeholders to develop strategic plans while leading a team to execute that strategy.

In this role, thought leadership, collaboration, and clear communications are key. It is critical that you are curious, a self-starter, and a willing teammate who takes pride in ownership of this important program. It's important to possess an eagerness to innovate, curiosity and excitement for search, and the ability to measure, test, sometimes fail, learn, and evolve.

Role Responsibilities

Executive Presence & Knowledge Sharing

• Serve as a trusted advisor to leadership, providing expert recommendations on paid and organic search strategy including investment decisions, technology innovation, and general channel strategy.
• Synthesize complex performance data into clear, actionable insights for senior leadership, highlighting channel impact on divisional and total business performance.
• Monitor channel / agency performance and pacing against KPIs (ROAS, CPA, CTR) and hold regular check-ins to review optimizations and results.
• Continuously identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage.

Channel Management & Innovation

Leadership & Team Management

Role Qualifications

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits.

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.