Product Marketing Manager (Winds & Strings)

Description

Purpose of Role

Product Marketing owns the upstream portion of a product's journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.

Key Accountabilities Include

• Ensures Product Marketing strategy maps to the overall YCA product category (Winds & Strings) marketing strategy
• Ensures sales growth through effective channel strategy and product positioning, pricing, and distribution
• Ensures that Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) understand the category's product functions and features in support of overall product education objectives and successful product life cycle management
• Develops Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products
• Drives alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ to ensure product is ready for market
• Ensures accurate review and assessment of YCA product category supply chain

Primary Responsibilities Include

o Market segmentation and product differentiation for targeted messaging

o Value proposition and initial messaging

Core Functional Competencies

Core Behavioral Competencies

Qualifications

Ideal

Preferred

Here's What We'll Bring

Compensation :

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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