Product Marketing Manager

Product Marketing Manager

Thales is seeking a Product Marketing Manager Innovations to support the development, testing, and go-to-market efforts for new and emerging products within the In-Flight Entertainment (IFE) space. In this role, you will be responsible for analyzing the market, its ecosystem, and competitive dynamics to define business requirements and translate them into innovative solutions. You will lead actions that develop the value proposition including key differentiating messages and support efforts to acquire a strong competitive position. As part of a fast-paced innovation environment, the Product Marketing Manager Innovations will work with the Innovation project team to prepare new products and services that align with market needs, strategic goals, and gross margin targets. The role involves creating marketing tools, defining digital strategies, and supporting early-stage testing and promotion. Once the innovation phase evolves into execution, this role will transition into a Product Marketing Manager role for the new offerings.

Key Areas of Responsibility

• Analyze market trends, segmentation, customer needs, and competition to define and update market requirements.
• Research customer pain points, identify opportunities, and extract insights from industry trends and digital technologies.
• Develop and dollarize the product's value proposition, using real-world data to support value analysis.
• Articulate roadmaps and lifecycle strategies that address threats, highlight strengths, and influence product vision.
• Define early access programs and go-to-market strategies with presentations, pricing, proposal language, and support to sales.
• Represent Thales as a subject matter expert internally and externally at tradeshows and industry events.

Minimum Qualifications

Why Join Us?

This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following :