Brand Campaign Manager

Brand Campaign Manager

The Brand Campaign Manager is a dynamic leadership role responsible for shaping strategy and overseeing the creation and execution of content distribution across multiple platforms. This role drives advertising campaigns from concept to launch with a clear vision and strategic mindset. In addition to leading above-the-line initiatives, the Brand Campaign Manager also guides teams managing social media marketing (paid and organic) and influencer marketing, ensuring all efforts are fully aligned with broader brand priorities.

Principal Duties :

• Lead integrated campaign creative execution across broadcast, OOH, digital, social, and in-store channels, ensuring campaigns are aligned to brand strategy.
• Represent Wawa at production shoots, talent engagements, and campaign activations, ensuring brand standards are upheld and deliverables are captured as planned.
• Manage and mentor the internal social media and influencer marketing teams, providing clear direction, coaching, and performance management while ensuring alignment to brand voice and strategy.
• Manage day-to-day relationship with creative agency ensuring all work reflects brand standards and campaign objectives.
• Oversee external partners and agencies supporting social and influencer efforts, ensuring high-quality content and measurable impact.
• Manage and reconcile campaign and production budgets, flagging risks and ensuring cost efficiencies.
• Develop, track, and analyze KPIs across campaign, social, and influencer initiatives; translate learnings into actionable recommendations.
• Travel as needed to agency offices, production locations, and Wawa markets to oversee campaign execution and support leadership presence.

Essential Functions :

Basic Qualifications :

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.