Management of Paid Search Marketing
Position Summary : Management of paid search marketing activities in alignment with unpaid channel strategies (including traffic from generative AI search) as well as product-level content strategies and implementation at scale to maximize impression to completed transactions funnel performance of AutoNation parts ecommerce business.
Organizational Relationships : Directly reports to the Senior Manager Parts Ecommerce and interacts daily with SEM manager and SEO manager. Also collaborates with Customer Relations / Fulfillment manager and marketing department.
Job Responsibilities :
Qualifications :
Exciting Benefits and Perks Await You :
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.
Manager Strategy • Fort Lauderdale, FL, US