Director of Paid Media Marketing (Lower Gwynedd)

Position Overview

As a key member of the Precision Watches marketing team, you will lead the execution and optimization of our digital strategy across all channels. This role combines strategic oversight with hands-on management of high-performance paid media campaigns and digital initiatives. You will be responsible for driving measurable growth through paid search, display, social, and video advertising while ensuring that all campaigns align with our brands luxury positioning and business objectives.

Your responsibilities will include managing multi-platform campaigns, overseeing website and content direction, analyzing performance data, and collaborating closely with creative, content, and development teams to refine the customer journey. The ideal candidate has a strong background in paid media, website management, and digital analytics, with a proven ability to translate insights into meaningful business results.

Key Responsibilities

• Lead and manage paid media strategy, execution, and optimization across Google Ads, Meta (Facebook / Instagram), Microsoft, YouTube, and other paid social platforms.
• Develop and execute strategies for Performance Max, Shopping campaigns, Search, Display, Video, and Paid Social to drive measurable ROI.
• Build, manage, and scale high-budget campaigns with a focus on lead generation, e-commerce, and full-funnel growth.
• Oversee audience segmentation, retargeting, and remarketing flows across search and social ecosystems.
• Collaborate with creative, content, and web development teams on ad creatives, landing pages, and funnel optimization.
• Monitor campaign performance with Google Analytics, attribution models, and platform analytics, providing actionable insights.
• Stay ahead of platform updates and digital media trends to ensure strategies remain cutting-edge.
• Report results and recommendations to executive leadership, highlighting revenue impact and scalability.

Qualifications

What We Offer

Job Type : On site / In-house

This is not a remote position, please do not apply unless you are willing to come in to the office!