Marketing Communications Manager, Aftermarket & Channel, Aerospace Group

Marketing Communications Manager, Aftermarket & Channel, Aerospace Group

Eaton's AER Aerospace Group division is currently seeking a Marketing Communications Manager, Aftermarket & Channel, Aerospace Group. This is a remote work opportunity that can be based from a home office or based at our Beachwood, OH corporate office.

The Aerospace Group Marketing Communications Manager, Aftermarket, has global responsibility for developing strategic integrated marketing campaigns that support the growth of Eaton's aftermarket. This is a pivotal role that will work closely with commercial and military aftermarket and strategy leaders.

The expected annual salary range for this role is $108749.97 - $159499.96 a year. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

This role is responsible for leading and executing the development of engaging omni-channel content and campaigns to position Eaton as a thought leader and preferred aerospace supplier of spares, line replaceable units (LRUs) and maintenance, repair and overhaul (MRO) services. Driving measurable improvements in customer awareness, consideration, and demand generation will be expected. This role will be responsible for collaborating across regions and business units to develop aftermarket campaign strategies and effective content while prioritizing resources to support strategic aftermarket initiatives. To be successful in this role, you must be an excellent writer and storyteller while showing creativity across mediums.

Provide strategic leadership to create content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel. Determine the most effective mix of customer-facing events, public and media relations, thought leadership initiatives, social media, digital tools, lead generation and lead nurturing activities.

Work with key leaders and subject matter experts to facilitate the development of message maps and integrated campaign journey maps to develop and implement strategic integrated marketing communications plans that support aftermarket business goals and growth.

Create value-driven messaging and quality, interesting omni-channel content using various mediums (video, white papers, articles, etc.) to support results-oriented, integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs.

Identify required sales enablement materials for both direct and indirect sellers.

Ensure marcom plans are measurable against objectives and for collecting, tracking and reporting performance metrics of key internal and external campaigns deployed throughout the function.

Demonstrate fiscal accountability in budgets and cost-benefit analysis of marketing and communications activities.

Align with brand standards while fostering creativity.

Qualifications :

Required Basic Qualifications :

Minimum Bachelor's Degree in Communications, Marketing, Journalism, Visual Communication Design or related field of study from an accredited institution

Minimum seven (7) years experience in communications, public relations, journalism and / or marketing

Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any "CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc."

Preferred Qualifications :

Nine (9) years or higher experience in communications, public relations, journalism and / or marketing

Aerospace industry experience

Skills :

Technical Knowledge :

Proven experience in designing and implementing effective strategic marketing communications campaigns with measurable impact in the aerospace industry

Demonstrated ability to provide strategic marcom counsel and manage competing priorities in alignment with strategy

Soft Skills :

Excellent writing and proofreading skills

Attention to detail

Capable of working well with individuals across multiple functions and at all levels

Able to influence others without direct authority

Positive attitude

Appropriately self-directed