Director, Product & Customer Lifecycle Marketing

Director Of Product & Customer Lifecycle Marketing

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost and Network Solutions. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

We are seeking a customer-obsessed, data-driven Director of Product & Customer Lifecycle Marketing to lead a team responsible for driving growth, engagement, and retention across our portfolio. This leader will define go-to-market strategies for new products and features while scaling lifecycle programs that maximize adoption, cross-sell, renewal and lifetime value.

The ideal candidate combines strategic storytelling with analytical rigor, ensuring every launch and lifecycle campaign delivers measurable business impact.

What You'll Do & How You'll Make Your Mark

Lead & Inspire : Manage and mentor a team of Product Marketers and Lifecycle Marketers, creating frameworks and playbooks that scale.

Segmentation & Personalization : Partner with Analytics to refine customer segmentation using 1st- and 3rd-party data, enabling targeted messaging by customer type (hobbyists, small businesses, larger organizations).

Pricing & Offers : Collaborate with Finance, Product and eComm teams to test and refine offer strategies that maximize ROI across acquisition, cross-sell and renewal.

GTM Strategy : Go to Market Strategy - Define positioning, value proposition, messaging frameworks, launch sequencing, channel mix and naming conventions to ensure features and benefits deliver maximum value for customers and prospects.

Lifecycle Ownership : Oversee omni-channel lifecycle journeys (email, push, in-product, web, social, phone) to deepen customer relationships and feature utilization. Spans end to end onboarding, engagement, upsell and retention.

Cross-Functional Leadership : Partner closely with Acquisition, eCommerce / Web, Analytics and Product Management to ensure collective output delivers measurable impact and efficiently generates incremental revenue.

Revenue Impact : Own a holistic view of cross-sell revenue and its contribution to long-term business growth, while analyzing the detailed mechanics of attachment rates, adoption drivers, and renewal performance. Translate insights into actionable levers that increase incremental revenue, strengthen customer relationships, and extend lifetime value.

Measurement : Own KPIs across adoption, retention, churn reduction, cross-sell revenue, NPS, and lifetime value.

Who You Are & What You'll Need To Succeed :

10+ years of experience in Product Marketing, Lifecycle Marketing, or Growth Marketing with 5+ in leadership roles.

Track record of driving measurable impact on adoption, retention, and revenue growth.

Experience using 1st- and 3rd-party data to build robust segmentation frameworks.

Strong grasp of pricing and packaging strategy, with ability to balance growth and ROI.

Exceptional leadership and cross-functional influence skills.

Why You'll Love Us :

We've evolved; we provide three work environment scenarios : You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.

Work-life balance : Our work is thrilling and meaningful, but we know balance is key to living well.

We celebrate one another's differences : We're proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with Newfolders globally.

We care about you : We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life / AD&D / STD / LTD, Tuition Reimbursement, LinkedIn Learning, Pet Insurance, Generous Vacation policy, and much more!

Where can we take you? We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!