Director of Marketing

Job Description

Job Description

Benefits :

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Flexible schedule

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Company Description

Off The Hook is the only truly authentic Cajun, quick-casual dining experience that offers something for the whole family. Off The Hook was founded with a simple idea in mind : to share our love for Cajun foods and culture in a timely manner. Our goal is to promote family recipes with bold, authentic flavors that represent the region and combining the essence of Cajun cooking with the speedy convenience of quick service restaurant.

Job Description

We are seeking a detail-oriented and creative Director of Marketing to lead the development, hands-on management, and execution of brand marketing strategies aligned with our growth goals. Reporting directly to the CEO, this role is critical in elevating our marketing programs, driving brand awareness, lead generation, and incremental sales. The Director will oversee all marketing departments, including strategy, LRM, social, creative, and agency partners.

The ideal candidate is passionate about creative, results-driven marketing and brings a strong interest in market trends and guest data to effectively reach and grow our target audience.

Duties & Responsibilities :

Functional Leadership & Management

• Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive guest acquisition, engagement and retention which ultimately convert into sales growth.
• Develop and evolve the annual marketing calendar to include promotions, holidays, LTOs, menu changes, national days, and community activation events
• Manage and develop the marketing team and support Local Restaurant Marketing (LRM), social, and creative initiatives translating into increased sales revenue.
• Track, analyze, and present reporting on all program & campaign performance, assessing targeted goals. Submit comprehensive monthly marketing report & relevant analysis to CEO.
• In collaboration with the CEO, develop quarterly and yearly marketing strategies and budgets to create strong and consistent brand identity and messaging.
• Analyze and leverage guest data to optimize the return on marketing investments (ROI).
• Directly manage all marketing agency partners.
• Responsible for maintaining and reconciling marketing budget.

Promotions & Menu Innovation

• Develop and implement promotional campaigns to drive sales and guest traffic.
• Collaborate with operations and culinary teams to identify opportunities for menu innovation.
• Support semi-annual menu pricing evaluation and recommendations along with menu design, edits and production.
• Work closely with the Director of Operations and Marketing Coordinators to ensure all promotional campaigns, events, and activations are implemented in a timely and impactful manner.
• Provide clear, concise and regular communication to appropriate Teams regarding all marketing-driven activities.

Minimum Qualifications

• Bachelors degree in marketing, business, marketing, public relations, communications, hospitality management, or related field.
• Minimum of 5 years of proven experience in marketing.
• Minimum of 3 years of proven LRM experience in multi-unit restaurant company.
• Experience leading a team of Local Restaurant Marketers or full marketing team
• Strong budget and timeline management skills.
• Demonstrated track record; can share examples of prior work personally created and executed for company marketing and promotional purposes.
• Valid driver's license and maintain a clean driving record. Personal vehicles may be required, and a vehicle insurance waiver is required.
• Ability to travel up to 30% of the time

The Ideal Candidate

• Proven success in generating programs which successfully produced sales revenues and increased brand awareness.
• Demonstrates strong creativity with a sharp eye for aesthetics and strong writing skills.
• Exhibits exceptional attention to detail, organizational prowess, and time management capabilities.
• Self-directed, highly motivated, and possesses excellent customer service and interpersonal skills.
• Communicates clearly, concisely, and openly in all interactions.
• Strong analytical acumen with the ability to consume, process and transform large amounts of information into insightful and actionable insights.
• Candidates must have a high degree of computer literacy and can easily learn to use new software with minimal guidance.
• Thrives in a fast-paced work environment, adept at multitasking and prioritization.

Flexible work from home options available.