Off The Hook Restaurants is hiring : Director of Marketing And Public Relations i

Director of Marketing And Public Relations

Off The Hook is the only truly authentic Cajun, quick-casual dining experience that offers something for the whole family. Off The Hook was founded with a simple idea in mind : to share our love for Cajun foods and culture in a timely manner. Our goal is to promote family recipes with bold, authentic flavors that represent the region and combining the essence of Cajun cooking with the speedy convenience of quick service restaurant.

Job Description

We are seeking a detail-oriented and creative Director of Marketing to lead the development, hands-on management, and execution of brand marketing strategies aligned with our growth goals. Reporting directly to the CEO, this role is critical in elevating our marketing programs, driving brand awareness, lead generation, and incremental sales. The Director will oversee all marketing departments, including strategy, LRM, social, creative, and agency partners.

The ideal candidate is passionate about creative, results-driven marketing and brings a strong interest in market trends and guest data to effectively reach and grow our target audience.

Duties & Responsibilities :

• Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive guest acquisition, engagement and retention which ultimately convert into sales growth.
• Develop and evolve the annual marketing calendar to include promotions, holidays, LTOs, menu changes, national days, and community activation events
• Manage and develop the marketing team and support Local Restaurant Marketing (LRM), social, and creative initiatives translating into increased sales revenue.
• Track, analyze, and present reporting on all program & campaign performance, assessing targeted goals. Submit comprehensive monthly marketing report & relevant analysis to CEO.
• In collaboration with the CEO, develop quarterly and yearly marketing strategies and budgets to create strong and consistent brand identity and messaging.
• Analyze and leverage guest data to optimize the return on marketing investments (ROI).
• Directly manage all marketing agency partners.
• Responsible for maintaining and reconciling marketing budget.

Promotions & Menu Innovation

Minimum Qualifications

The Ideal Candidate

Seniority level

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