Employee Advocate – Social Content Enablement

Looking for an Employee Advocate Social Content Enablement to design and lead a

scalable program that empowers employees to share the client's story on social media.

This role will establish the process for distributing content through Sprout Social, drive

adoption across teams (starting with Sales), and measure the effectiveness of employee driven social advocacy.

This is a unique opportunity to combine communications, enablement, and analytics skills

to amplify the client's voice in the market and make our people the most trusted

champions of our brand.

We'd love to chat if you have :

2-3 years of experience in employee communications, social media marketing, or

enablement programs.

Hands-on experience with SproutSocial (or similar social media management

platforms).

Strong communication and writing skills with the ability to translate complex

information into simple, engaging messages.

Analytical mindset with ability to interpret data and report on program effectiveness.

Comfortable working cross-functionally and driving adoption of new tools and

processes.

Highly organized, detail-oriented, and proactive.

Program Design & Enablement

Build and manage the system in SproutSocial for distributing approved social content

to employees.

Create clear workflows for content submission, approval, and publishing.

Train and support Sales (initial pilot) and expand the program across other functions.

Internal Communication

Partner with Marketing, Sales, and other functions to ensure content availability and

relevance.

Communicate regularly with employees on new content, best practices, and posting

guidance.

Provide toolkits, FAQs, and quick-start resources to increase participation.

Performance Tracking & Reporting

Monitor employee usage and posting activity through SproutSocial.

Track KPIs such as impressions, clicks, engagement, and reach by function and

content type.

Provide regular performance updates to leadership and recommendations to improve

impact.

Continuous Improvement

Gather feedback from employees and functional leaders to refine processes.

Partner with Marketing to align content with campaigns, launches, and brand

initiatives.

Identify opportunities to gamify participation and recognize top advocates.

Success in This Role

Sales team is actively posting content on LinkedIn within 3 6 months.

A clear repeatable process is in place for distributing content company-wide.

Measurable increases in impressions, clicks, and engagement driven by employee

posts.

Other functions (Customer Success, Marketing, etc.) onboarded successfully after

the Sales pilot.

Social engagement becomes a visible driver of Sales culture, with recognition

programs motivating consistent participation.