Growth Marketing Lead

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. Its hard to believe that its 2025 and paying rent on time is expensive, inflexible, and difficult. Were here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

We are seeking an experienced

Lead, Growth Marketing

focused on

A / B Testing & Customer Communications

to join our dynamic team. This individual will play a critical role in developing, optimizing, and executing lifecycle marketing email and SMS campaigns to engage customers. The ideal candidate will have a strong background in email marketing, A / B testing, and customer communication strategies. This person will be working closely with cross-functional teams to craft impactful customer communications that increase acquisition, retention, and reactivation efforts.

Key Responsibilities :

Email & SMS Campaigns : Manage the campaign lifecycle from concept through implementation, monitoring, and optimization. Design, build, and implement both marketing email and SMS campaigns with a focus on driving engagement and sign ups.

Creative & Content Development :

Develop compelling, high-converting email and SMS creatives. Ensure messaging aligns with brand voice, resonates with target audiences, and is optimized for engagement across different segments. Continuously test and refine content based on performance insights.

A / B Testing, Optimization & Customer Segmentation : Lead the execution of A / B testing initiatives to continuously improve email and SMS performance (open rates, CTR, conversions) and ensure the highest level of customer engagement. Leverage data to segment audiences for personalized messaging. Develop strategies for customers based on historical behavior, lifecycle stages, and product interaction.

Collaboration & Cross-Functional Engagement : Collaborate with internal teams (creative, content, sales, etc.) to ensure marketing campaigns are well-supported and executed efficiently. Align messaging with company goals, ensure consistency, and deliver a seamless user experience across all communication channels.

Innovation & Strategy : Lead the planning, coordination, and execution of marketing campaigns, ensuring alignment with overall business goals and objectives.

Bring fresh, creative ideas to the table for optimizing customer communication. Use data-driven insights and industry trends to craft innovative email / SMS marketing strategies that improve customer engagement and app traffic.

Escalation Management :

Oversee escalation processes for any issues that arise during the campaign, ensuring smooth execution and timely resolution. Coordinate feedback loops, ensuring any adjustments needed during the campaign process are swiftly addressed.

Reporting & Analysis : Track and analyze campaign performance. Report on campaign performances, providing insights and actionable recommendations for continuous improvement. Use analytical tools to evaluate campaign success and track key metrics like conversion rates, ROI, and customer engagement.

Regulatory Compliance : Stay up-to-date with federal regulations and ensure all marketing and transactional communications adhere to relevant legal and industry guidelines (e.g., TCPA, GDPR, CAN-SPAM).

Preferred Qualifications :

3+ years of experience in lifecycle marketing email and SMS campaign management, with a focus on A / B testing and customer communication optimization.

Proficiency with

email and SMS marketing platforms , A / B testing tools, and analytics software. HTML experience strongly preferred.

Experience working in

risk or regulated industries

(financial services) preferred.

Familiarity with

telecommunications regulations

(TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications.

Strong ability to

analyze data

and translate insights into actionable strategies for improving marketing performance and customer engagement.

Proven track record in driving

acquisition, retention, and reactivation

through targeted messaging and segmentation.

Highly collaborative, with the ability to work

cross-functionally

with marketing, product, data, and compliance teams.

Creative, innovative thinker with a passion for optimizing user experience through digital communication channels.

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters.

Compensation :

The salary compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. The base salary pay range for will be $115,000-$132,000

Life at Flex :

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer :

Competitive pay

100% company-paid medical, dental, and vision

401(k) + company equity

Unlimited paid time off + 13 company paid holidays

Parental leave

Flex Cares Program : Non-profit company match + pet adoption coverage

Free Flex subscription

For full time non-US employees, we offer

Competitive Pay

Company Equity

Unlimited PTO

Create a Job Alert

Interested in building your career at Flex? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name

Last Name

Email

Phone

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Education

School Select...

Degree Select...

Select...

LinkedIn Profile

Website

Are you willing to work out of our Union Square (NY,NY) office 3 days a week?

• Select...

Are you authorized to work in the United States?

Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Does your salary fall within our estimated range for this role? If not, please specify your salary request.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Flexs Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows :

A "disabled veteran" is one of the following : a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04 / 30 / 2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04 / 30 / 2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labors Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov / ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your major life activities. If you have or have ever had such a condition, you are a person with a disability.

Disabilities include, but are not limited to :

Alcohol or other substance use disorder (not currently using drugs illegally)

Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV / AIDS

Blind or low vision

Cancer (past or present)

Cardiovascular or heart disease

Celiac disease

Cerebral palsy

Deaf or serious difficulty hearing

Diabetes

Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders

Epilepsy or other seizure disorder

Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome

Intellectual or developmental disability

Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD

Missing limbs or partially missing limbs

Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and / or other supports

Nervous system condition, for example, migraine headaches, Parkinsons disease, multiple sclerosis (MS)

Neurodivergence, for example, attention-deficit / hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities

Partial or complete paralysis (any cause)

Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema

Short stature (dwarfism)

Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT : According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

#J-18808-Ljbffr