Vice President, Content Job at Highwire in Miami

Overview

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. We foster an inclusive environment with a values-driven culture, where everyone can feel safe, celebrated and worthy. Our people-first culture is driven by four core values : Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction. We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life.

We are seeking a visionary Vice President of Content to lead our editorial and content marketing teams, drive significant business growth, advance new business development, and foster organic growth within our existing client base. You will align content efforts across the agency’s disciplines to embed content strategy within our integrated marketing approach and deliver measurable outcomes for the agency and clients.

What You’ll Do

• Set the vision for content strategy and build an aligned content marketing plan that supports client outcomes, agency growth, and cultural momentum
• Translate brand ambitions into a system of owned, earned, shared, and zero-click offerings
• Define and transfer knowledge of how content wins in an AI-centric universe while keeping the client’s voice at the center
• Lead the content discipline (editorial, SEO, content marketing) and oversee the content team
• Create a performance-based approach to integrate with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams
• Develop the agency framework with the ECD for high-output services including evergreen, episodic, campaign-related, and modular content
• Establish editorial standards to drive relevance, trust, and authority, incorporating AI approaches where appropriate
• Market the work by helping clients view content as a growth driver and a core component of client funnels, brand, and community
• Build a thought leadership program and opportunities for facilitated workshops in partnership with other Integrated Solutions offerings
• Be the expert on when to buy and when to automate; guide AI-driven decisions for content initiatives
• Grow a highly functional team of writers, editors, strategists, and content marketers; foster curiosity and collaboration across the team
• Represent content in pitches, provide counsel, and help move the agency forward as a leader in the discipline

What You Bring

Why Join Us

Perks

The duties delineated above will vary by account. This description does not imply these are the only duties and the employee may be asked to perform other duties as needed. We are actively seeking candidates passionate about tech PR and building a pipeline for future opportunities. If you are enthusiastic about tech PR, apply today.

Job alerts : Highwire will not send recruiting emails from domains other than @highwirepr.com. If you receive a suspicious email, forward it to hwsecurity@highwirepr.com for review.

#J-18808-Ljbffr