Marketing Manager of Entertainment Games

SUMMARY Overview of the position

The Marketing Manager of Entertainment Games will look forward through the product and campaign schedule, strategically plan, lead brainstorms, develop and manage the delivery of marketing campaigns and initiatives through various channels including advertising, sponsorships, events, promotions, contests, solicitations, catalogs, website updates, social media, influencer marketing, and videos. This individual must be resourceful, take initiative, have excellent communication skills, be outgoing and positive, manage time for organization and capable of leading their own team.

ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

• Strategize and implement marketing initiatives to support table-top and Trading card game (TCG) releases.
• Work closely with the events team to ensure key marketing objectives are being represented throughout various events and trade shows.
• Develop and present new, creative ideas for campaigns, product launches, events, etc.
• Work closely with brand managers, project managers, and legal team to secure necessary legal and licensor approvals for all marketing activations and materials.
• Effectively manage a marketing coordinator and interns to execute and project manager teams delivering marketing materials, including social media posts, banners, videos, etc.
• Negotiate and execute sponsorships with various licenses, sponsorships, collectors content hubs, advocates, and Certified Diamon Dealer Shops to bring brand awareness and support the marketing campaigns' objectives.
• Prioritize campaigns and product releases allocate and manage campaign budgets.
• Develop and deliver campaign reports, evaluate ROI post campaigns and offer recommendations for improvement.
• Research and work with social influencers, bloggers and reviewers.
• Creates and maintains project flow timeline to ensure delivery of critical deadlines.
• Creates promotional card packs with relevant marketing inserts.
• Work with key distributors and stores to develop marketing programs to enhance the brand at the store level.

INTERACTION

This position will interact closely with the Marketing Director as well as various cross-functional teams, company staff members and external partners.

SUPERVISORY RESPONSIBILITIES

Marketing Coordinators and Interns

EDUCATION / YEARS EXPERIENCE

REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS AND ABILITIES