Senior Associate Brand Manager - Brand

About us :

Based in Berkeley, CA, UPSIDE Foods grows meat, poultry, and seafood directly from real animal cells. These products are not vegan or vegetarian-they are delicious meat, made without the need to raise and slaughter billions of animals. In doing so, the company aims to address some of the most pressing environmental, animal welfare, and public health challenges, while still giving people the meat they love.

Founded as the world's first cultivated meat company in 2015, UPSIDE Foods (formerly Memphis Meats) has achieved numerous industry-defining milestones, including being the first company to produce multiple species of meat (beef, chicken, and duck) and to sell a cultivated meat product in the United States. The company believes that people shouldn't have to choose between the foods they love and a thriving planet, and is working to build a better food system with access to delicious, humane, and sustainable meat, poultry, and seafood.

UPSIDE Foods has won various industry awards, including New York Times' Good Tech Awards, FastCo's Next Big Thing in Tech and World Changing Ideas Awards, and the Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources. UPSIDE Foods has raised a total of $608 million, including from the Abu Dhabi Growth Fund (ADG), Baillie Gifford, Bill Gates, Cargill, John Doerr, John Mackey, Kimbal and Christiana Musk, Norwest, Richard Branson, Softbank, Temasek, Threshold, Tyson Foods, and others.

About this job :

Are you ready to be at the heart of marketing for a world-changing brand? We're looking for a Senior Associate Brand Manager to join our team and play a pivotal role in shaping the future of UPSIDE. It isn't an overstatement to say that success in this role means success for a category that could change the trajectory of the way humans eat. This isn't just about ads; it's about making a tangible impact on our future by connecting with consumers to create a movement.

As a Senior ABM, you'll be a leader and a strategist, turning bold ideas into actionable plans that drive both short-term revenue and long-term brand growth. You'll operate at the intersection of consumer understanding, creative vision, and business objectives, leading cross-functional teams and agency partners to bring campaigns and activations to life.

If you're a creative, action-oriented marketer with a passion for brand building and social media, comfortable navigating a fast-paced environment and influencing across all levels of an organization, this is the role for you.

Responsibilities include :

• Brand Strategy & Campaign Leadership :

Lead end-to-end creative strategy for consumer-facing brand communications, owning the creative brief for external partners and identifying breakthrough ideas.

Lead full cross-agency teams (creative, social, media, PR) to extend campaigns and ideas across relevant channels.

Manage social media team and drive strategy, engaging the brand in culture, owning results, and driving optimizations.

Manage the Brand budget.

About you :

Compensation Range : $105,000 - $130,000

UPSIDE Benefits!

UPSIDE Foods is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company-wide mission is to create a product for everyone, so we are deeply committed to having teams and leaders that reflect this mission.