Senior Brand Marketing Manager

Senior Brand Marketing Manager

PlayStation isn't just the Best Place to Play it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing the PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion for innovation, technology, and play to explore our open positions and join our global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Sr Manager, Brand Marketing | Games Marketing, Publishing

San Mateo, CA

We are looking for a Senior Marketing Manager to join Publishing. This role will report to the Senior Director, Games Marketing in the Studio Business Group. This role will partner with Global Marketing and game studios to lead the development and execution of marketing and commercial strategy for upcoming first-party and partner mobile titles. The role will also drive the strategic relationship between central teams and key external partners; defining workflows, alignment with internal brand, and platform priorities.

Responsibilities

• Lead and mentor a high-performing mobile marketing team across platforms, driving global user acquisition and lifecycle growth for flagship titles.
• Architect data-driven marketing strategies that align with business goals and adapt to evolving privacy, platform, and technology landscapes.
• Develop & own the go-to-market plan and drive strategic vision for upcoming mobile launches & live service.
• Oversee all marketing & mobile marketing activities including branding, mobile UA, ASO, platform partnership, creative development, and mobile live-service marketing.
• Influence cross-functional leadershipincluding Studio, Global Marketing, Creative, and Publishingto align on growth priorities and maximize marketing ROI.
• Own multi-year paid media strategy, integrating AI, automation, and advanced measurement frameworks to scale performance.
• Partner with Finance and Analytics to define and evolve ROAS models, investment frameworks, and revenue forecasting.
• Shape external partner roadmaps and advocate for innovations that meet the demands of a dynamic games portfolio.
• Deliver compelling, insight-led narratives to executive stakeholders to inform investment decisions and strategic planning.
• Develop and oversee third-party license marketing frameworks, managing internal and external relationships to ensure alignment with brand, platform, and player expectations.

Requirements

So you don't meet every requirement listed in this job description? Do you think your experience level is not where it needs to be? Studies show that members of certain underrepresented groups are less likely to apply to jobs unless they believe they meet every single qualification. Sony Interactive Entertainment is focused on building a diverse, inclusive, and equitable workplace. If you're interested in this position but your past experience doesn't line up perfectly with every qualification in the job description, we want you to apply anyway. The right role for you may be right around the corner!