Analyst, Acquisition Strategy

Job Title

Responsible for delivering an optimal, unified customer journey across search, display, and onsite to drive engagement and conversion. Works with moderate guidance in own area of knowledge.

Core Responsibilities

• Manages the documentation to track pacing to the annual budget, on a daily basis, by pulling reports, manipulating queries, and reformatting / combining data as needed to show budget spent and remaining budget.
• Develops recommendations for changes to bids for individual keywords, obtains approval, and implements changes, to optimize overall spend and prioritize campaigns. Continuously tracks spend per keyword to determine if additional recommendations / changes are needed to maintain budget as well as meet campaign goals.
• Consistently develops complex reports and fully leverages tools to develop insights and key drivers as well as complete overall analysis of performance of paid search campaigns, keywords, and online content.
• Maintains both existing and paused campaigns to ensure that any new or revised ad copy is accurately updated onto multiple tools, sites, and applications, over the course of a campaign. Builds and activates new campaigns.
• Performs daily search engine crawls to identify areas of opportunity for search engine optimization.
• Updates tagging to ensure ranking for high traffic and strategic keyword groups.
• Builds daily search engine optimization reporting.
• Performs keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Continually monitors and evaluates search results and search performance across the major search channels.
• Supports on strategy, development and execution of marketing campaigns to optimize the end to end digital customer journey.
• Collaborates with numerous cross-functional teams, such as User Experience Design, Merchandising, Product and Marketing Communications.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to :

Disclaimer : This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

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Bachelor's Degree