Marketing Manager

Job Description : Marketing Manager

Location : Nashville, TN

Department : Marketing

Reports to : CEO

Direct Reports : Creative Marketing Specialist

Job Summary

The Marketing Manager plays a key role in representing the mission and values of The Well Coffeehouse & Roasters by communicating our story, elevating our brand, and driving measurable growth across e-commerce, retail, and wholesale channels.

This role works closely with leadership, operations, roasting, and external partners to highlight the quality of our coffee and the impact behind it. A major part of this position is leading our marketing strategy while managing the storytelling and execution of our clean water impact projects around the world.

Our Mission

At The Well Coffeehouse & Roasters, our mission is to “Turn Coffee Into Water.” Every cup of coffee and every bag we roast fuels clean water projects, bringing health and dignity to people in need.

This mission shapes everything we do, from how we source and roast to the experiences we create in our cafés and online. The Marketing Manager helps bring this mission to life through strategic storytelling, creative campaigns, e-commerce growth, and direct management of our water impact projects in partnership with our global water partners.

Key Responsibilities

Brand and Messaging

• Champion the brand across all platforms with a clear, consistent, and mission-aligned voice
• Develop campaigns and content that grow awareness, build loyalty, and drive engagement
• Ensure consistency in tone and message across retail, wholesale, digital, and physical touchpoints
• Support storytelling through packaging, in-store visuals, and digital experiences

Marketing Strategy and Campaign Execution

Digital, POS, and E-Commerce

Wholesale and Roaster Marketing

Creative and Brand Assets

Mission and Impact Storytelling

Internal Communications and Collaboration

Qualifications and Skills

Why The Well

Joining The Well Coffeehouse & Roasters means being part of a team that believes coffee can create real impact. We are a mission-driven, growth-oriented organization that blends craft coffee excellence with global generosity, building something bigger than ourselves one cup at a time. ☕️➡️💧