Trinity College Dublin is hiring : Social Media Specialist in Hartford

Job Family Group : Staff

Department / Office :

Associate Director Digital Marketing

Time Type : Full time

Compensation :

$44,364.92-$55,456.14

Please note, starting salaries are based on factors including internal equity, relevant experience, and education.

Exemption Status : Exempt

Job Description :

Serves as a strategic thinker, skilled storyteller, and digital native responsible for executing Trinity's social media strategy through hands-on management of the daily content calendar, publishing posts across platforms, performance reporting, and collaboration with content teams. Reporting to the Associate Director of Digital Marketing, this role is central to elevating Trinity University's reputation and visibility through thoughtful strategy, engaging content, and real-time interaction. Leads the planning and execution of integrated social media campaigns, uses data to drive decision-making, and brings creativity and consistency to every post, story, and thread across a range of platforms.

JOB DUTIES

• Executes Trinity's social media strategy by managing the daily social media calendar and publishing content across all key platforms. Manages day-to-day posts and real-time event or stories coverage to engage audiences.
• Creates, curates, and manages high-quality content for social media channels, including Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitors social media trends, tools, and best practices to ensure the organization remains at the forefront of digital marketing.
• As necessary and appropriate, engages with followers and responds to comments and messages in a timely manner, fostering a positive community around the brand.
• Collaborates with content, design, and digital marketing teams to ensure creative and cohesive messaging, branding, and storytelling.
• Owns recurring platform reporting and performance tracking to support content optimization and campaign planning.
• In collaboration with the Associate Director of Digital Marketing, manages the setup, execution, and monitoring of paid social campaigns based on strategy and guidance provided by the Associate Director. Collaborates on campaign planning and assists with budget tracking and performance analysis. Stays updated on industry trends and competitor activities to identify new opportunities for growth and engagement.
• Supports campus partners with platform-specific best practices, as needed.
• Oversees our student social media intern team.

ADDITIONAL DUTIES

EDUCATION

Required :

Preferred :

EXPERIENCE

Required :

Preferred :

KNOWLEDGE, SKILLS, AND ABILITIES

Required :