West Coast University, Inc. is hiring : Marketing Specialist in Irvine

Choose To Make A Difference

West Coast University and American Career College are seeking a Marketing Specialist who has experience with collaborating across teams and organizational levels to drive projects forward. The ideal candidate possesses strong project management skills, with the ability to prioritize workloads and take initiative to meet deadlines while delivering high-quality results.

This role will support marketing programs and campaigns, manage agency relationships, and ensure efficient project execution. If you have strong communication skills, a talent for streamlining processes, and thrive in a fast-paced environment, this position offers an exciting next step in your marketing career.

Responsibilities

• Working in partnership with the creative team and / or creative agency, develops creative briefs and guides creative direction to meet goals for all advertising materials, including print, social media, SEM, SEO, Website, E-mail, radio, video, display ads, collateral and other marketing channels.
• Leads and works cross-functionality to communicate and proactively drive timelines for marketing projects as assigned.
• Creates and manages the advertising and email calendar and ensures all parties are completing projects and tasks on a timely basis.
• Analyzes email campaign and optimizes as needed including integrating routine testing.
• Review all marketing collateral and recommend revisions / updates to ensure objectives are met.
• Provides relationship management to campus leadership, internal stakeholders as well as agency partners.
• Serves as a liaison between campus and creative teams to address marketing needs.
• Analyzes media performance and routinely provides updates on performance.
• Proactively recommends changes in creative or media mix to increase performance. Strategize with media agencies on media planning, execution, performance analysis, and reporting of campaigns against pre- determined ROI and KPIs.
• Partners with compliance to ensure all marketing materials adhere to compliance standards.
• Assist with planning and coordinating logistics for photo and commercial shoots and production.

Required Experience & Skills

CA Salary Range

USD $70,153.30 - USD $101,733.10 / Yr.

Bonus Eligible

No

WCU Company Overview

Do you want a career that allows you to make a difference in other people’s lives? Discover what it means to truly believe in the work that you do at West Coast University.

At West Coast University, we have the privilege of educating students seeking careers in healthcare and guide them through their transformational journey from student to caregiver. Our associates are united behind that purpose and share a deep commitment to our values of teamwork, collegiality, transparency, and a student-centric approach to all we do. This focus creates an aligned, nimble, and consensus-driven culture that is solution-oriented and supports our associates’ professional growth.

WCU EEO Statement

West Coast University is proud to be an equal opportunity employer. We embrace diversity and are dedicated to creating an inclusive environment for all associates.

#J-18808-Ljbffr