Weedmaps is hiring : Influencer Marketing Specialist (Onsite) in Irvine

Overview

Influencer Marketing Specialist (Onsite 3-5 days per week in Irvine) – Join to apply for the role at Weedmaps .

The Influencer Marketing Specialist will execute the influencer strategy to amplify brand awareness, expand community engagement, and drive user growth across key social platforms. This includes collaborating closely with marketing, brand, and partnerships teams to source, activate, and manage creators aligned with cannabis culture, innovation, and lifestyle.

Responsibilities

• Influencer Program Execution

Assist with sourcing, vetting, and onboarding influencers, creators, and brand ambassadors across TikTok, Instagram, Facebook, YouTube, and emerging platforms who have audience affinities that translate to cannabis culture using predefined criteria.

Plan and manage influencer campaigns from start to finish, including content briefs, timelines, product seeding, and approvals under guidance of Senior Manager of Marketing.

Help build authentic, long-term relationships with creators and agencies.

Measure KPIs (reach, engagement, conversions, ROI) using social analytics and influencer platforms.

Stay up to date on social and influencer marketing trends, cannabis content regulations, and platform changes.

Qualifications

Bonus Points

The base pay range for this position is $28.07 - $32.12 per hour

Benefits

Employee - employer paid premium 100%

Free access to CALM app for employees and dependents

Student Loan Repayment / 529 Education Savings - including a company contribution

Notice To Prospective Weedmaps Job Applicants

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following :

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

About Weedmaps

WM Technology, Inc.’s (Nasdaq : MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

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