Senior Manager of Email Marketing

Job Description

Job Description

The Senior Manager of Email Marketing will lead the strategy, execution, and optimization of our email marketing program. You’ll play a critical role in driving qualified traffic, customer engagement, and revenue growth through personalized, targeted, and timely communications across the customer lifecycle. Additionally, you will oversee our email system replatforming, managing both current-state operations within our custom platform and the transition to a modern solution as part of our upcoming martech transformation and move to Shopify.

As the subject matter expert in email marketing, you will own the full channel roadmap—balancing promotional campaigns with automated lifecycle journeys, developing test-and-learn strategies, and delivering measurable impact. This role requires deep knowledge of email best practices, ESP capabilities (ideally Klaviyo or Attentive), and strong leadership skills to manage a cross-functional team to deliver results.

Key Responsibility Areas :

Email Strategy & Execution :

• Own the end-to-end strategy and execution for email marketing campaigns, including promotional, triggered, lifecycle, and transactional messaging.
• Build and refine a cohesive content calendar aligned with product launches, promotions, and seasonal storytelling.
• Lead the development and optimization of triggered programs (e.g., welcome series, cart / browse abandonment, loyalty, back-in-stock, etc.).
• Set channel growth targets, own revenue forecasting, and deliver results through disciplined optimization.
• Effectively manage and optimize campaigns within our current custom email platform while preparing for the upcoming technology migration.

Audience Segmentation & Personalization :

Performance Analysis & Optimization :

Team Leadership :

Cross-Functional Collaboration :

Required Skills, Experience & Abilities :

Preferred Skills, Experience & Abilities :

Required Education :

Location :

This is a hybrid / remote role with occasional travel to corporate offices in the Boston, MA metro area. Come join a dynamic, mission-driven team and help engage our customers as we transform our business!