ASO Marketing Consultant

ASO Marketing Consultant

Right Side Up is a collective of premium marketing talentwith all of the marketing chops, and none of the agency fluff. We're trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better : GROWTH.

Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash and Calm, among many others.

We are looking for passionate ASO experts for contract positions. There are currently openings with clients looking for consultants between 15 and 40 hours per week.

Key Responsibilities

• Conduct comprehensive keyword research and competitor analysis.
• Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
• Advise on A / B testing of icons, screenshots, and videos to improve conversion rates.
• Ensure compliance with Apple and Google app store guidelines.
• Develop and implement organic growth strategies to improve rankings and downloads.
• Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.
• Analyze user acquisition funnels and provide actionable recommendations.
• Monitor app store analytics, KPIs, and conversion metrics.
• Prepare regular reports highlighting trends, insights, and ROI.
• Continuously refine strategies based on data-driven insights and market trends.

Qualifications