Overview Account Strategist, LinkedIn Advertising (Remote US)
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. This role reports to the Associate Director and is a crucial part of the social media team. This is a ground-floor opportunity in a fast-growing specialty agency.
Responsibilities Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to align on tasks, quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Collaborate with the Associate Director to meet internal and client goals
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer 2+ years experience at a performance / digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
Proficiency with advertising platforms / tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
Strong understanding of Paid principles : keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using Google Analytics / GA4, Excel or other analytics platforms
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate strategy into data-driven storytelling
Problem-solving mindset with a drive to stay on the cutting edge of the industry
Ability to organize, prioritize and manage multiple projects simultaneously
High standards for quality and a commitment to ethical advertising
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like Demonstrate core values in every interaction
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department KPIs, including client growth and satisfaction scores
Build client trust and renewals, and cross-sell services aligned with client goals
Clearly communicate results with client contacts and executives
Sound strategic decisions guiding accounts
Benefits Base salary range for this position in the United States is $70,000-$80,000 USD with potential for bonus eligibility; actual salary may vary based on compensation practices, skills, and experience
Medical, dental, vision plans, disability, and life insurance coverage
Employer-paid and employer-contributed benefits for dependents
Mental health resources (Spring Health) and wellness perks
Physical health perks (Omada, fertility support, fitness programs, One Medical membership)
Time Off : Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, Year-end recharge (Dec 24 – Jan 1), Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Work Environment Remote-first company. You can work from anywhere in the US with optional state-of-the-art offices in Irvine, CA. Global opportunities may be available for certain locations with valid work authorization. This role can operate 100% virtually from home; collaboration is primarily via Zoom and Slack. You may use a PC or Mac and standard office productivity tools. Reasonable accommodations may be made for qualified individuals with disabilities.
Reasonable accommodations in the application process are available upon request at careers@directiveconsulting.com.
Additional Information At Abe, People First is a core value. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries : Advertising Services
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