Sr. Integrated Digital Experience Manager

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has a great opportunity for a Senior Integrated Digital Experience Manager . This position can be home based.

The senior manager leads the strategy and execution of personalized, modular content across the American Heart Association's digital platforms. This role works in a cross functional team to help define and manage our personalization strategy and has deep expertise in CRM, CMS and CDP systems. Has experience in defining content frameworks, taxonomies, and workflows that enable scalable, omnichannel content delivery through web, email, and related channels to create a high-performing and measurable personalization strategy.

This senior manager will work in close collaboration with the content and channel strategy team, SEO, business stakeholders, and marketing teams. This leader ensures content is structured and segmented so that it can be delivered on our platforms in terms of user behaviors, journeys, and personas. The role serves as the SME for personalization and helps align segmentation models and KPIs with audience needs and campaign goals, guiding the development and implementation of modular content and personalization tooling. This position also manages the Digital Marketing Operations Manager to ensure workflows and execution processes are in place for our team to support the digital marketing team.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

Defines the enterprise-wide strategy for content personalization and modular content delivery across digital platforms, with a focus on journey-driven and persona-based execution.

Partners with channel leads (Web, Email, SEO, Social, Events, etc) and Business Units to ensure content strategy aligns with platform capabilities, personalization needs, and segmentation plans.

Leads content segmentation and taxonomy development for dynamic content delivery across CMS and marketing automation platforms.

Coach and development lead for upskilling content publishers in methodology of personalization and modular content

Guides the creation of modular content frameworks and reusable asset structures that support efficient personalization at scale.

Aligns content personalization goals with campaign KPIs, data strategy, and omnichannel measurement.

Acts as the lead strategist for personalization tooling, collaborating with IT, digital, and data teams on platforms, integration, and optimization.

Partners with analytics teams to monitor content impact by audience, journey stage, and personalization strategy.

Oversees the Digital Marketing Operations Manager to ensure operational alignment across web, email, and personalization workflows via Workfront or equivalent systems.

Builds team-wide standards for content intake, personalization asset readiness, tagging, and approval processes.

Serves as a subject matter expert across teams to elevate understanding of dynamic content delivery, journey orchestration, and content-to-segment mapping.

Performs other duties as required or assigned that are reasonably within the scope and responsibility of the role.

Qualifications

Bachelor's Degree in marketing, digital media, communications, or related field or equivalent experience.

Five (5) years of experience in digital personalization and working with teams to bring personalized experiences. Agency experience is a plus.

Proven success developing modular content frameworks, journey-based strategies, or personalization programs across channels.

Strong experience working directly with CMS systems, personalization engines, marketing automation tools, and audience segmentation platforms.

Experience partnering with digital operations, IT, and analytics teams to implement scalable personalization capabilities.

Previous experience managing teams or cross-functional contributors is preferred.

Compensation & Benefits

The expected pay range is $80,000 - $110,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.

Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs; eligibility for an incentive program is based on the type of position.

Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor / mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association's 2028 Goal : Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

This position not a match with your skills? Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE / Protected Veterans / Persons with Disabilities

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Default : Location : Location US-TX-Dallas

Posted Date 2 months ago (7 / 28 / 2025 11 : 47 AM)

Requisition ID 2025-16205

Job Category Marketing, Communications & Public Relations

Position Type Full Time