Marketing Manager

Job Responsibilities Include :

• Act as marketing manager accountable for all marketing outreach, including field promotional events, and all required follow up.
• Provide exemplary leadership to organize and ensure a cohesive, positive culture.
• Mentor marketing and sales staff to build organizational depth to manage rapid growth.
• Analyze the ROI of existing marketing outreach campaigns, clinical service lines, contractual agreements, etc., making recommendations when appropriate for improvement.
• Focus on metrics to target overall improvement in target marketing and conversion to initial visits.
• Supervise the preparation of reports outlining marketing activity and present to management.
• Work with owner and management to develop and implement new marketing approaches, short- and long-range goals, objectives and plans.
• Responsible for the administrative aspects of leading the marketing team to include budgeting, time approvals, day-to-day support, etc.

Experience Requirements include :

• Previous field Marketing experience
• Experience working with internal operations staff required.
• Experience with orthopedics, surgery, physical therapy preferred but not required.
• Experience with mostly out-of-network clinical services and surgeries preferred.
• Successful track record of rapid practice growth, including leading marketing and business development efforts required.
• Must possess a Bachelor's degree marketing or other closely related field with 5-7 years of relevant experience in a healthcare environment.

A Master's degree (MBA) and at least 5 years of relevant experience is highly preferred.

• Must be proficient in written and verbal communication skills.
• Must possess a working knowledge of insurance regulations and healthcare marketing restrictions, HIPAA, etc.
• Must be skilled at negotiations and engagement with potential customers as well as management of vendor relationships.

KNOWLEDGE, SKILLS AND ABILITIES :

• Must have a warm and engaging personality
• Ability to work independently with a high level of diplomacy, team orientation, integrity and trustworthiness.
• Experience to include strategic and tactical marketing oversight with an emphasis on practice growth.
• Ability to create compelling messaging for communicating with prospective patients and creating ongoing communications for patient engagement.
• Strong critical thinking skills along with an outgoing and engaging personality.
• Demonstrated record of extracting and utilizing data to inform targeting.
• Strong attention to detail, ability to anticipate and interpret data and identify trends. Must be able to quickly process new information and identify areas that require more analysis.
• Strategic thinker with excellent written and verbal communication skills. Ability to express ideas logically, cogently and persuasively.
• Ability to maintain confidential information concerning personal, financial or medical matters.
30+ days ago