Crum & Forster Marketing Role
Under the direction of the Vice President of Marketing, this role helps create and deliver impactful and creative marketing solutions to promote the C&F's broad range of specialty insurance products.
What you will do :
- Collaborate with others on the External Marketing team and the broader C&F Marketing Communications team to ensure leverage of our Connected Marketing approach
- Proactively support external marketing and communication strategies for multiple divisions and profit centers focused on driving growth, awareness and engagement
- Work closely with the Marketing Team and Division Marketing Partners to develop and execute elements of strategic and integrated marketing campaigns and materials, with content channels including brochures, webpages, emails, social posts, advertising, thought leadership, tradeshows / events, infographics and videos
- Participate in regular outreach sessions with P&C and A&H business leadership to understand key strategies and proactively contribute to C&F marketing outreach, market awareness and visibility
- Copy edit / proof, improve, and maintain product- and value proposition-specific messaging and content to help achieve our business goals and to maintain consistent voice and representation across channels
- Bring new ideas, new channels and tools to the table for consideration, especially in support of digital marketing
- Use team, client, and industry insights to inform content development and refine execution
- Help track and measure effectiveness of marketing efforts in driving sales and recommend adjustments to strategies to maximize ROI
- Help facilitate business, legal and brand approval for content
- Support speaking / presentation / storytelling opportunities across a team of Subject Matter Experts
- Manage a master calendar of external marketing activities
- Other duties as assigned
What YOU will bring to C&F :
Outstanding writing and editing skills, with the ability to adapt writing to a variety of channels including social, web, email and print collateralExcellent organizational skillsStrong ability to problem-solve, with the ability to work effectively and efficiently with a team as well as independently in a deadline-driven environmentExcellent communication and interpersonal skillsRequirements :
Bachelor's degree in English, PR, Journalism, Marketing, Business or related field (or equivalent experience)6+ years' experience in marketing & communicationsInsurance industry knowledge (P&C) strongly desiredProficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), experience with social media platforms, SEO measurement and content development, experience with Adobe Creative SuiteWhat C&F will bring to you
Competitive compensation packageGenerous 401K employer matchEmployee Stock Purchase plan with employer matchingGenerous Paid Time OffExcellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family's wellness, including your physical, mental and financial wellbeingA core C&F tenet is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry-related certifications and professional training to keep you progressing on your chosen pathA dynamic, ambitious, fun and exciting work environmentWe believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee-driven corporate giving program that lets you participate and support your communityAt C&F you will BELONG
If you require special accommodations, please let us know. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special accommodations, please let us know. Belonging at C&F, is a mindset. It's about fostering a culture of inclusion and connection, where everyone feels valued, heard, and empowered to thrive and where our social impact efforts help strengthen the communities where we live and work.
For California Residents Only : Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our privacy notices and policies, visit https : / / www.cfins.com / onlineprivacypolicy / ca / noticeatcollection / for more information.
Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws. Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $82,900.00 to a maximum of $121,600.00. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee's contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and / or performance-based variable pay programs.