Mass Merchant Sales Lead

Job Description

Job Description

Position Title : Mass Merchant Sales Lead

Department : Sales

Reports To : Sales Manager – Mass Merchant

FLSA Status : Non-Exempt

Compensation : $100,000 – $120,000 annually

Position Summary :

The Mass Merchant Sales Lead is responsible for managing Bailey Nurseries’ strategic relationships with mass merchant accounts. Acting as the primary contact, this role drives sales growth, fosters long-term partnerships, and ensures operational excellence through cross-functional collaboration with internal departments and external stakeholders.

Work Location :

This is a remote position requiring travel to Bailey’s headquarters (Newport, Minnesota), merchant offices, and retail locations as needed.

Essential Duties and Responsibilities :

• Oversee all facets of the mass merchant account, including product assortment, forecasting, order processing, logistics coordination, and quality assurance.
• Collaborate with Inside Sales to resolve customer service issues and uphold high levels of client satisfaction.
• Leverage internal and external data analytics to create and implement annual sales strategies, promotional campaigns, and growth initiatives.
• Act as the key liaison between Bailey Nurseries and merchant partners, ensuring clear and timely communication.
• Work closely with Planning and Administration, Production, Inventory, and Logistics teams to synchronize crop availability and shipping timelines with customer needs.
• Partner with brand and marketing teams to enhance brand positioning. Represent the company at national trade shows and vendor events.
• Oversee EDI and data exchanges between Bailey Nurseries and merchant accounts, ensuring accuracy and timeliness through internal and external data analytics.
• Generate and present reports, marketing materials, advertising proposals, and markdown strategies.
• Maintain confidentiality regarding company and customer data, pricing, and proprietary information.
• Stay current on plant innovations, industry trends, and horticultural developments to support customer education and drive sales.
• Conduct regular market visits to assess store-level execution, support merchandising, and identify sales opportunities. Join merchant-led market walks to gain insights into regional trends and customer experience.
• Participate in key meetings, such as national sales meetings and network grower meetings, as assigned.

Required Qualifications :

Preferred Qualifications :

Physical Requirements and Work Environment :

This role involves a blend of office and travel-based work. Travel includes visits to retail locations, customer meetings, and industry events, occasionally in outdoor or greenhouse environments. Candidates should reside within or near the assigned territory.

Disclaimer : This job description reflects the general nature and level of work expected. Duties and responsibilities may be adjusted at any time based on operational needs. The company reserves the right to revise the role in alignment with business priorities.