CRM Marketing - Competitive Strategy Manager

Marketing Competitive Strategy Manager

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life : The Marketing Competitive Strategy Manager is the CRM-level subject matter expert on CRM competitive market dynamics, product lines, and positioning of CRM projects, managing CRM-level competitive intelligence and response strategies and coordinating the CRM Competitive Council (comprised of CRM and OU-competitive leads, and global partners for the extended council) to guide CRM-wide competitive strategy.

At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of four days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.

The Marketing Competitive Strategy Manager begins the day prioritizing emails that may have arrived overnight from global partners and reviews any news releases, regulatory site updates, and field reports of competitive activity. You may need to work with the commercial teams to respond to a product announcement, press release, or competitive quality action, and work with the commercial competitive leads to provide consistency across the commercial efforts.

Its time to listen to a competitive investor call, create an email summary of CRM-specific performance, claims, and pipelines, and share with key stakeholders. A call from a field rep may require referral to a commercial colleague, or you may point the caller to an online resource, like the CRM competitive manual library, that you just updated yesterday. An enterprise account manager may need help working with a client request for competitive positioning, and you provide them with the CRM product matrix. You can catch up on your emails and schedule the next CRM competitive council meeting, where you and the commercial competitive leads will meet and share information on the latest competitive activity, and work to coordinate competitive campaigns as we continue to gain share across CRM.

Responsibilities :

• Monitor the CRM space for competitive threats and information including, but not limited to :
• Competitive product announcements
• Competitive press releases impacting the CRM market
• Competitive quality actions
• Competitive advertising and promotion
• Competitive clinical data presentations and publications
• Competitive investor relations calls and meetings
• FDA and other regulatory filings and announcements
• Customer feedback and field insights on competitive claims and activities
• Work with CRM strategy partners to supplement product pipelines, portfolio positioning, and pricing
• Work with CRM commercial marketing to provide input and guidance for a consistent approach to messaging and training related to competitive activity across the CRM spectrum
• Work with CRM commercial marketing to drive consistency in materials, language, tone, and format for competitive collateral, sales training, and other programs, and tools
• Liaise with other OU marketing and competitive product experts as needed to provide and obtain insight into broader competitive activity
• Maintain centralized competitive information for use by other Medtronic personnel, including, but not limited to :
• Competitive product manuals and labeling
• Competitive product performance reports
• Competitive specifications for comparison purposes
• Lead monthly CRM Competitive Council meetings and facilitate action items
• Lead quarterly extended CRM Competitive Council (including regions / global) meeting and facilitate action items
• Provide input on competitive activities to leadership for strategy plan development
• Provide competitive risks and opportunities to CRM leadership on a quarterly basis

Deliverables :

Must Have : A Bachelor's degree and five years of Clinical and Field Marketing experience or an advanced degree and three years of experience.

Nice to Have :

Physical Job Requirements : The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles : While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation :

Medtronic offers a competitive salary and flexible benefits package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD) : $124,000.00 - $186,000.00 This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification / education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week : Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance / reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees : Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below :

Medtronic benefits and compensation plans

About Medtronic :

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission to alleviate pain, restore health, and extend life unites a global team of 95,000+ passionate people. We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

If you are applying to perform work for Medtronic, Inc. ("Medtronic") in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find a list of all material job duties of the specific job position which Medtronic reasonably believes