Growth Coach, Brand Building

Growth Coach

The Growth Coach is responsible for guiding brand teams through the Growth Lab experience, developing growth strategies on core brands, finding new growth opportunities, and developing our brand building culture. This role serves as a coach for Brand teams, connecting brands with cross-functional expertise, and equipping them with tools, methods, and frameworks through General Mill's "Growth Lab" process. The Growth Coach helps brand teams generate ideas and insights that bring their strategy to life for consumers. This role will consistently evolve content & processes, translate best practices that can scale to all brands.

Key Responsibilities :

• Facilitate Brand & Creative Strategy in the Growth Lab; providing ongoing support to both in-lab and out-of-lab brands, reinforcing a growth mindset and a culture of innovation, experimentation and rapid learning
• Coach brands in creative ideation, growth strategic clarity, and building a pipeline of consumer facing ideas for consumer testing
• Guide teams through strategy and ideation workshops, three-year plans development, structured problem solving to uncover new growth opportunities
• Partner with Creative & Design Strategists to guide brands to make bold, creative choices during the planning process
• Act as a connector for brand teams and all Growth Lab stakeholders, helping them access the right expertise, frameworks, tools, and insights for ideation and growth
• Continuously evolve Growth Lab tools, processes, best practices, and offerings to stay future-focused
• Collaborate with Creative & Design Strategists, Brand Building Capabilities Team, iSquad, and SPARKS to evolve Growth Lab content, frameworks, and workshop designs
• Optimize internal processes and session formats to improve learning outcomes, engagement, and practical impact for brand teams
• Partner with iSquad (for innovation projects) and SPARKS (for experimentation and A / B testing) to deliver integrated Growth Lab support
• Track and communicate impact, sharing success stories and outcomes to inspire continued brand transformation

Minimum Qualifications :

Preferred Qualifications :

Additional Considerations :

Company Overview :

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Salary Range :

$108900.00 - $181700.00 / Annually.

General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program.

Reasonable Accommodation Request :

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form.

General Mills is an Equal Employment Opportunity Employer. Women, minorities, veterans and individuals with disabilities are encouraged to apply to any General Mills employment opportunities.