SEO Specialist

As an SEO specialist, you will be responsible for optimizing our home service clients portfolios for search engines and driving traffic to their websites. You will work closely with our chief strategist and content team to develop and implement effective SEO strategies that align with clients business objectives, increase brand visibility, and improve user experience. Your responsibilities will include developing and executing search campaigns, providing search thought leadership for website development projects, and staying up-to-date with the latest trends and best practices in SEO to ensure our company stays ahead of the competition.

Job Responsibilities :

• Constantly identifying long-term goals for all clients and creating plans to achieve these goals effectively
• Developing thorough SEO strategies that focus on the clients objectives and opportunities
• Proactively providing strategic counsel and recommendations to client stakeholders
• Presenting results, discoveries, and optimizations to clients in a clear and easy-to-understand manner. This includes explaining changes in performance and optimization plans based on results or client requests. Strong public speaking skills and friendliness are a must.
• Accurately creating, implementing, and managing client performance, demonstrating knowledge of the primary KPIs related to SEO and the impact of SEO on bottom-line KPIs
• Continually assessing the effectiveness of performance by conducting keyword research, website performance analyses, content gap analyses, competitor analyses, and comprehensive content and technical SEO audits
• Making decisions for campaign optimizations based on data interpretation and communicating any changes required in services being provided on behalf of client performance.
• Updating clients and the strategy as needed based on external impacts (i.e., Google Core algorithm updates, changes in client goals, etc.)
• Developing and implementing link-building strategies
• Working with the web development team to ensure technical SEO best practices are properly implemented on all client websites
• Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Key Requirements

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